Category: graphic design

How to Create Eye-Catching Social Media Graphics

It has become crucial in these times when everything goes digital, to be a stand-alone from many postings that are vying for attention.Your social media strategy can be made or broken because of how much your visuals can catch the eye. Well-designed graphics look professional, grab the retention of the target in a huge way, and attract engagement as well. Your brand gets all the visibility throughout the landscape. This blog post will discuss essential tips and tools foreye-catching social media graphics your audience loves and knows.

Understand Your Audience
The basics of creating a beautiful design start with knowing your intended audience. It easily gets possible engagements at conversions when graphics are made to get consideration based on the audience’s preferences.

Tips ForUnderstanding Your Target Audience

  1. Research about Demographics- Your audience may be composed of anything, from age, gender, location, and even interests. Young audiences, say ages 18 up to 25, would tend to prefer something bold and trendy while the older members of the audience would prefer designs that are a bit minimalistic.
  2. Know What People Are Doingon the Specific Platform:
    Each social network has its own culture. Be aesthetic, you go on Instagram; LinkedIn is pure business; Instagram Reel is all about athletic and in-your-face.
  3. Understand What Interests Them: Use Google Analytics and the insights available on various platforms to understand their preferences.
    Since the target user will understand his preferences and interests regarding social media, the designs will surely feel personalized and hold more engagement.

Choosing the Correct Tools:
The appropriate tools can make the enhancement procedure smarter for creating an impressive piece of graphic design. Whether you are a neophyte or an advanced designer, the options are many.

Popular Tools for Creating Social Media Graphics

  • Canva– It has a pretty easy interface and provides a variety of free templates that suit beginners.
  • Adobe Spark- For a design that is quick to create and professional looking.
  • Photoshop– Advanced features meant for professional designers.

Free vs. Premium Tools
Free tools, like Canva, will have limited features that would sufficiently allow start-ups or small businesses to succeed.
Premium tools will open up even more features, such as advanced editing options and custom branding elements.
You can increase the quality and efficiency of your work with the best tools for social media graphics.

Design Principles for Social Media Graphics
Strong design principles set up the foundation for visuals to work successfully.

Essential Guidelines

  1. Balance and Alignment: Distribute all elements evenly to create harmony
  2. Use of White Space: That space should not have elements crowded together, but rather, create breathing room.
  3. Hierarchy: Draw attention to the important points like headlines or the CTAs.
    These principles in design for social media will lead to clean, professional graphicsthat capture your audience’s attention.

The Need for Branding in Social Media Graphics
The building block of whether branding will be effective is consistency. This means that the more your graphics echo brand identity, the better it is going to be in terms of trust and recognition.

Brand Your Graphics-in-these-ways

  • Use brand color and fonts across all platforms.
  • Keep a very subtle yet evident place for your logo.
  • Consistent style ensures your brand is recognizable at one glance.
    Branding with social media can create great uniformity that deepens your association of audience and brand.
    Right Colors and Fonts
    Colors and fonts are important in how graphics will be perceived by the audience.
    Colors
  • Use color psychology in social media to create emotions. Blue is for trust; red is for urgency.
    Readability is ensured by contrast.
    Fonts
  • Choose a font that is legible especially when viewed from a mobile device.
  • Make sure that fonts are aligned to your brand personality- serif font in case of tradition and sans-serif for modernity.

Introducing Engaging Visuals
High-quality visuals really can raise the bar concerning your social media postings.

Key Elements
•Both Images and Photos should be examined and found to be high quality and pertinent to your content.
•Illustrations: Give it a creative touch with some custom artwork.
•Info graphics: Present this information in bite-sized chunks as visual material.
Animations and/or charts are additional forms of engagement-enhancing visuals for social media, some of which can boost interaction rates tremendously.

Designing Graphics Specific to the Platform
Every social media platform has its specifications regarding the dimensions and styles of its graphics.

Customization tips:

  • Instagram is good for square photos such as 1080 by 1080 pixels, with massive content.
    •Facebook is the perfect display for horizontal images such as 1200 by 628 in the feed and ad.
    •LinkedIn is all about business graphics of 1200 by 627, which should showcase your area of expertise.
    Always useplatform-specific graphics, as though they had been done for distribution through the particular place in which they are designed.

Make use of trends and styles.
Relevancy, of course; is the standard of your to-date modern design trends adding to your graphics.

Trending these days

  • Bold typography that adds a punch to your headlines.
  • 3D effects for that contemporary look.
  • Themed designs relevant to a specific season holiday or event.

Speaking of professionalism, Bright Pixel has specialized social media design services to create a shine for your brand.
Contact us to beautify your social media presence with the most pristine visuals!

How to choose a color pallet for your website?

It is no secret in the design world that choosing a color pallet is of utmost importance for ensuring the online success of your product or service. Colors arethe first thing that your audience notices, by default. It sets the first step of an emotional to connect as to how your customers will perceive your brand or service. So you see how the use of color is a powerful tool in establishing a brand identity.

We take a look at the statistics-
  • Approximately 85% of people claim that they make purchase decisions based on color.
  • Color boosts brand recognition by almost 80%
  • Approximately 90% of the purchase is based on the overall visual appearance of the brand or website.

A color pallet depends on the type of service, or the domain your business is into. E.g. if you are running a fashion business the use of bright, dark colors will suit the purpose; However, if you are an NGO or have a clinic, a subtle shade with cool colors such as (white, blue, or green) will fit the bill appropriately.

At Bright Pixel, a top Website Design Company in Pune, it is our constant endeavor to design websites suitable to the client’s needs and services. For a strategic web design, it is important to make use of color theory and color psychology.

Before we understand how to choose a color pallet for your website let us understand a basic color theory-

Color theory in short is the science of how colors work. There are 3 basic categories of colors and those are primary, secondary, and tertiary. Primary are the ones that do not get mixed (red, blue, and yellow). Secondary are the ones that are created by mixing two colors (orange, purple, and green) Tertiary colors are the ones created by mixing primary and secondary colors (magenta, vermillion, teal, amber)
How to choose a color scheme for your website? Based on the above points the first step is to decide on choosing the primary colors.

We give you some examples of the same-
  • Primary color Red- Implies excitement, passion, strength, and vigor (normally used for luxury products)
    The brand associated- Lego, CNN, Red Bull YouTube, Netflix, and Toyota.
  • Primary color Blue- Implies trust, loyalty, dependability, Security, and Logic (normally used in the medical and corporate sector)
    The brand associated- PayPal, Skype, Samsung, Oral B, Intel, and Ford.
  • Primary color Yellow- Implies youth, cheerfulness, optimism, intellect, happiness, and freshness. (normally used for eatables, and anything associated with the communication)
  • The brand associated – Maggi, Lays, National Geographic, Good Year tires, Idea network.
Choosing additional colors-

Once a primary color is decided then the next process is to choose a secondary or a tertiary color that will complement the primary colors. Normally secondary and primary colors go well with each other; especially when one has to use a CTA (call to action button) Yellow (primary) will complement purple and blue (primary) will complement orange.

Choosing background colors for your website-

Choosing a good background color is extremely important for your website as it will form the very base of your overall website. It is a standard practice that choosing off-white or more muted or pastel shades of primary colors will always look good. This way you can be more dynamic by using other colors and creating a color theme for your website. E.g. if you have a fruit selling business oranges, the colors that can go with the website can be white and orange. Or a combination of white, orange, and green (to signify it as an eatable or fruit)

Understanding typography color-

Choosing an appropriate typo color is the final icing on the cake for the website. You cannot just absolutely go wrong with it. Why? If people are not able to read the information how are they going to find out about your product or service?
It is recommended to choose a typo color that used tints of grey, and black and has a more softer and inviting look. People should be easily able to read the information without causing any strain to the eyes. It is also important to note that bright-colored typefaces should be used for certain important bits of information or trivia.
While choosing a color pallet for your website, experimentation is great however with the right use of colors.

Conclusion-

Choosing a color pallet for the website should never be a matter of personal preferences. It should be a well-thought-out process, keeping in mind design standards, current website trends, and most importantly what is your brand associated with.
As the leading Web Designing Agency in Pune, Bright Pixel has the most talented and creative team of designers to create user-friendly websites using the top design standards.

We love to discuss creative ideas! Drop us a mail or contact us at 9890721583