Regulating marketing budget will help to sustain efficiency in a stagnant market

With each passing day, newer compromises are being made in order to sustain a basic standard of living in the world. The world has sheltered itself into a cocoon and adapted itself into a new world which prioritises an online existence. This world changing pandemic has hit the all the industries extremely hard but it has delivered a heavy hit the vital bolt which keeps the wheel turning; the marketing industry.

In a world, where consumers are not able enough to physically purchase products, marketing plays an extremely vital role. Industries have been squeezed dry when it comes to revenue, the lack of demand has dealt a heavy hand to several industries for e.g. Ecommerce, Travel, Sports, Entertainment, etc. This has created a revenue and demand vacuum in the world. In lieu of this disaster, several companies have thought about sucking their marketing budgets dry. With a withering revenue stream, having an exponential marketing budget might seem foolhardy. However, a complete elimination approach might prove to be a worse tactic. No marketer can expect a client to sustain a continuous influx of funds, but with an Online Marketing plan which regulates resources and churns out an optimum usage plan might be able at least sustain their position rather than dive deep into obscurity. Branding works best long term and cutting the marketing budget too much without urgency can have an extreme negative impact on the brand after the pandemic is over. Digital marketing agencies in Pune must work tirelessly in order to implement a marketing plan which thrives in this shaky and unpredictable market.

Being opportunistic at a time like this is a must, preparation for recovery and thriving in tumultuous situation has to be done through a constant online presence in the minds of consumers. Using a social media marketing tunnel is extremely useful, when resources are low using them to cement and gain interest in popular products is a good way to keep consumers engaged and avoid critical situations. Now is the time to explore low cost techniques which will keep your brand visible to consumers on a steady basis. Customer service is an important conversion factor, so by optimizing your user interface and regularly upgrading it will ensure a fast paced and fluidic experience for consumers. Maintaining a constant communication with your target consumers can help in hearing and understanding their needs and learning more about the market through Social Media will help in directing your resources into a funnel which is sure to gain benefits. Marketing agencies in this unpredictable market must be able to understand which approach will generate the most revenue and earn new but loyal customers. Regularly upgrading and updating evergreen content will keep consumers engaged and will keep the brands existence fixed in their mind. Basically, a marketer must use their limited resources to retain the existing customer base, get visibility in the target market and drive conversions.

Bright Pixel is a web designing agency in Pune that provides you a one stop to all your web branding needs. It takes into account the need for a bullish E-commerce presence in today’s quarantined world and aids companies to reinstate and reintegrate their firm grip on this Web based market. Bright Pixel not only offers a fluidic marketing platform, but it also assists companies in building a finer cutting edge required in today’s Consumer headed market. Graphics, Content, Analytics, Brand Development and Integration, Web Design are just a glimpse of what Bright Pixel can provide.

GIFs VS Non-skippable Ads – pros and usage tips.

Are you wondering what would work better for your organization? A GIF or a Non-skippable Ad? Then this is the right read for you.

If you think about it, the only reason why both – a GIF and a Non-skippable Ad are put into the same scale for comparison, is the duration. GIFs are a maximum of 8 seconds and Non-skippable Ads are a maximum of 10 seconds. Then what should one choose? Before we get into the points that one must consider while getting one of these done, let’s run through a quick question. What are GIFs and Non-skippable Ads? GIFs are a series of images run at comparatively low speed in order to bring about a seemingly unreal movement. They were introduced around 2 decades back and have been trending ever since. And to know what a non-skippable ad means, remember showing someone something on YouTube. An ad starts playing and the skip button isn’t enabled? These are Non-skippable Ads. YouTube introduced these a few years ago and fortunately for the marketers and unfortunately for the viewers, they have changed the outlooks of the marketing world

Here is a list of why GIFs are trending for nearly 25 years now.

– They are short.

– They are cheap to get made.

– One can perceive the message without wasting a lot of time.

– They are humourous and more appreciated.

– Can convey a message worth a thousand words in a couple of moving images.

Now here is why Non-skippable Ads are doing wonders too.

-They can’t be skipped! One has to watch the entire thing. So if the ad is made interesting enough, marketers actually get a platform to make a difference.

-They are short and convey a lot in a matter of a few seconds.

-Unlike GIFs, the word limit is more here. The marketers have audio plus visual. Therefore they are great for longer messages.

Depending on what the message is, what the available platforms are and what budget constraints you have, you should optimize your investment by making the right choice. A lot of organizations add a pack of GIFs to their regular mailing. This ensures that communication is warm and yet formal. Non-skippable ads are usually shared across platforms like youtube or in-app advertisings where they are more effective. Non-Skippable Ads work wonders on platforms where they can’t be skipped. One cannot ensure their viewership if they are shared via emails or other social media platforms. Therefore you need a campaign manager. Someone who knows the deal, an expert.

At Creative Splash, we help you through the entire process. Right from the decisions regarding what to choose, up to it’s execution and broadcasting, we do everything for you. You can sit back and relax while you see the wonders your communication tool creates. We take pride in being one of the best 3D animation studios, VFX studios, and live-action video makers. We also provide AR-VR facilities. Making GIFs and Non-skippable Ads is also done inhouse. It’s time for your organization to embrace changes and get yourself this new media. Reach us to get it done for you.

Print Marketing vs Video Marketing

Put the word video in a text and the chances of it being read increase by 13%. That is the kind of power that videos hold today. It wouldn’t come to you as a surprise if I say that video marketing is more engaging than conventional print marketing.

In conventional print marketing, the makers build campaigns with attractive marketing strategies. Then the content is built and broadcasting is done. But it wouldn’t be wrong to say that print marketing is very passive. Whether a message will reach its targeted audience depends just as much on the potential viewers and their state of mind as it depends on the marketer. Say, for instance, a campaign is designed, it is hung as hoardings and sent out as leaflets in newspapers. Firstly the reach is limited. Even if the message reaches the viewer physically, it still might not be read. The message would reach the audience only if they liked the print enough to grab their attention, and if they are in that particular mood and state of mind. In short, in conventional communication, the marketer has a lot less control.

In earlier times making videos was more expensive. But with the availability of new media, it has become more dynamic and impactful. One has to literally be on their toes to keep a track of the changes and update their communication accordingly. And therefore print has a very specific audience now, but with a video, you can reach out to the entire world (not even kidding). There are videos for everything; corporate films, explainer videos, industrial animation films, product films, ad films. Any sort of message can be conveyed through a video. Here are a few mind-blowing stats about video marketing and communication–

Youtube has more than 2 billion users as of April 2019.

There are 30 million daily active users.

In India, we have 265 million monthly active users.

There are 4.39 billion internet users out of which 483 million internet users are from India.

1/3^rd of the total internet users are on Youtube.

50% of the total video content viewed is viewed on mobile phones.

82% of the video content is watched on Twitter.

Videos increase the organic traffic on websites by 157%

If videos are embedded in websites, the traffic can be increased by 50-55%.

500 million hours of videos are watched on youtube alone every day.

And here’s my favourite: 95% of the content received in the form of a video is retained by a viewer as against 10% of the content received through an image.

So it goes without saying that everyone needs video marketing today. The real deal is understanding what sort of videos to make. This is where the role of a good video marketer begins. Here are a few points that you would want to consider before deciding how the videos should be-

-Short content works like magic. Yes! Everyone knows that marketing videos should be shorter than 2 minutes. But have you considered 10-second videos or unskippable ads as they are popularly known as?

-Content optimization

Make optimum use of the video duration by putting in content wisely, but know when to make a separate video, too!

-Cliffhangers

When you leave the audience with rhetorical questions or even questions that they do not have answers to. The content stays with them more. In the first case, it stays in the minds because it makes them ponder upon it, while in the latter case, there is more engagement and people wait eagerly for a sequel video. Either way, the use of cliffhangers makes videos really interesting.

-Choosing the right platform

A lot of things change when users pick the right platform. One should have a video marketing strategy in place before they pick the channel of broadcasting- be it social media platforms, television, e-hoardings, or multiplexes.

At Creative Splash, we do everything from video marketing strategies to execution and distribution. We expertise in using marketing tools, marketing analysis and are therefore one of the best video production studios in Pune. Get in touch with us for all your video making needs.

Be a Smart Pinner on Pinterest- Make Smarter Profits

1. Make your product a hero– offer the product promise-

Don’t beat around the bush in visuals and content- talk straight about your company and product is the hero.

2. Be different, yet relevant- that’s creative–

Make the entire presentation a breath of fresh air, different from the predictable, expected.

3. More visuals, apt content– One picture is worth a thousand words and more attracting, effective that to tell in text. However, the text is important to take the visual ahead.

4. know of the PIN APPEAL- The pin has to appeal psychologically, neuro-linguistically to the viewer’s senses- further telling the benefit of the product.

5. Let the content tell a story- Storytelling is heard, read by anyone in the age of 6 to 60- and the message is driven home- no matter what is the product.

6.Pin at a regular frequency- Don’t keep the pin unchanged for a longer time. Change it, let the viewer get addicted to looking forward to the new pin.

7. Plan the whole year’s pins- View the year in advance with the product marketing objectives. Keep the seasonality of the product in mind, specific offer days like valentine’s day, a new year, Xmas, anniversary day, e.g. Amazon anniversary sale- and devise pins accordingly.

8. Make value addition offers financial every quarter– Every company looks at growth as per the financial year, The fin. Year is in 4 quarters. Each quarter preview the possibilities of increasing the sales and devise offers accordingly they can be on multiple or single purchases, a sale for a span, or connecting to a specific event.

9. Devise a strategy to attract eyeballs– The strategy is to attract- create desire- tell benefit, evoke action. Every pin should have the power to stop, pull and make the viewer go for the product – or recall.

10. Don’t forget PIN SEO– Optimisation is needed for pins also like any other digital vehicle- hence key words are center stage for every pin.

11. Simplify- simplify- simplify– The entire pin has to tell the story in one go – do not puzzle the viewer, make it lucid yet intriguing.

12. Filter your audience and target in the pin- There is no point in making a generalized pin that attracts all- what’s the use if it is not relevant to 80% of the viewers who don’t need it- e.g. an aftershave lotion is needed by adult males- why attract women, children who are not buyers. Let the pin in the first go to reach the guys who want it- and tell them the benefit.

13. Pl makes it a pleasant experience– Let them not be serious and gloomy like some art films or festival films. Here we are selling dreams- a make-believe world. Pins are like TVCS or FM ads – they don’t have to depress you- after all, it is the new-age form of advertising- it has to raise your aspirations for a better, happier life.

14. Finally make it easy to shop- After you have won the heart of the viewer, he/she may want to buy the product. Make the link to purchase easy to reach.

Bright Pixel, a unique Pune based web and digital Design and Development Company in Pune, has a research based model that offers pins with a specific penetration and impact on the corresponding Target Group. The firm not only follows the above pointers to create effective pins but more that are in its media magic bag. To know more on this and other avenues of winning the buyer’s heart in the digital , internet world , do visit our blog section, on our website.

Happy, profitable pinning!

5 Powerful LinkedIn Marketing Tips

LinkedIn has definitely come a long way from its release in the year 2003. In just over two decades LinkedIn has spanned into a massive global social platform with many users. In its early days, LinkedIn was all about jobs and resumes but in today’s era, this platform has managed to walk beyond the shell of just jobs and resumes.

People share their views and opinions on various aspects on LinkedIn. They write and share microblogs, pictures, vital excerpts and much more. LinkedIn has morphed into a global business growth platform as it provides a tremendous opportunity for all kinds of ventures be it small businesses or big.

Just like Facebook Marketing, LinkedIn has also welcomed the world of advertising and now you can even generate leads by running paid ad campaigns on LinkedIn, all for a streamlined audience. The plus point here is, LinkedIn marketing is highly powerful and efficient.

Here are few powerful LinkedIn marketing tips that will surely help your business soar.

1. Create a Good Company Page

A well-equipped company page makes things easier for a brand. Your company page is one of your best assets to reach out to the right people in the LinkedIn world. Make sure you add all the valuable details of your company on the page to build a trust level amongst your audience. Be it the logo, the company size, the category, the posts or your website URL, all of it helps to generate traffic and build trust.

2. Indulge in Some Good Content

You must have heard it and read it a thousand times, ‘Content is the King!’, well that’s because it is and there are no two ways about it. The more you write and put it out there, the more you succeed in creating a strong position for you and your brand in the digital world. Try and provide value by adding some weight to the content, make it more relevant to the topic you are focusing on. Good content helps in retaining and engaging your audience.

3. Connect to Individuals

LinkedIn helps you search people who would be relevant and would be a great help to your venture or business in an extremely efficient manner. It is all about building a network at the end of the day. So, make sure you search for relevant people and make a connection by initiating talks.

4. Promote your Page and Posts

Just creating a credible page is not enough, promotions play an important role. Make sure you boost the content on your page and also make sure you optimize your LinkedIn page. You could add the ‘Follow’ button of your page on your email signature, blogs and website for more exposure.
You could run great ad campaigns on LinkedIn and hit the exact target audience as everything on this platform is very streamlined.

5. Use Hashtags, Image and Videos

Hashtags are a powerful tool on every social media platform and LinkedIn is no different. Using hashtags is a great way to be discovered by your target audience.

Visual content has a great appeal and attracts a larger crowd. Trying to give out your message using images and videos on your company page or your personal profile will definitely gather a lot of traction.

These were some of the simple yet powerful LinkedIn Marketing tips. We at Bright Pixel being one of the Best Digital Marketing company in Pune and also one of the efficient social media marketing company in Pune make sure that the marketing is done right by leveraging the social media platforms for the benefit of the brand. We also are one of the great SEO company in Pune.

Visit our website to know all about it…

Top 10 Best SEO Plugins & Tools for WordPress Website

Yoast SEO Plugin

It is one of the most downloaded WordPress plugin at all times. Yoast’s WordPress SEO is a comprehensive solution for all on-site SEO needs. It allows to add SEO title, meta description & meta keywords to each post and page of your site. You can also write custom title for your main site, archives, category & tag.

It allows setting the preferred sitemap, page title, Meta description & URL.

It has power to link the site with Google Webmaster console for the task of verification.
This Best SEO Plugins & Tool offers full SEO page analysis and provides the score to the page based on some of the focus keywords.
On the basis of color indicators, you can identify the page is SEO optimized or not.
This plugin is free and can be downloaded from the WordPress. The premium version can be taken from the official website of Yoast.

2. SEMrush

SEMRush is a tool that Pros use together analytics & insights from their competitor’s help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into competitor’s advertising strategies & more. SEMrush is paid subscription and is used by thousands of SEO professionals all over the world. It can provide an enormous wealth of data.

3. SEO Ultimate

This is another name in the list of Best SEO Plugins & Tool which is free to use and can be downloaded from a repository of WordPress. It is used for the task of complete on-page Search Engine Optimisation.

There is a tag rewriter feature that helps in editing title posts and helps in higher SEO ranking.
You can add a Meta description of posts, attachments, categories, and tags etc.
There is a features of internal linking through which you can create deep links.
You can create open graph data, homepage, user profiles etc with the help of open graph feature.

4. Google Keyword Planner

No one on the planet has more insights into what people are searching for the search giant Google.

Did you know that, you get your own keyword ideas from Google itself by using the Google Keyword Planner Tool.

This is a free tool offered to Google’s advertisers for free and anyone can use it. It’s main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers to choose right keywords by showing them an estimate of search volume, number of results, and difficulty level.

As a blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

5. The SEO framework

This is a free SEO plugin which has the ability to provide SEO solution that is best for any WordPress site. To look for a reliable SEO solution, this is one of the Best SEO Plugins and tool.

This plugin has the feature of supporting bbPress & WooCommerce etc.
There is a SEO solution which is beginner friendly.
In order to prevent duplicate content, it creates canonical URL with domain mapping.
You can create open graph images according to the requirements of users.

6. SEO Squirrl

Another name in the list of Best SEO Plugin and tool is SEO Squirrly. This tool is actually for the beginners who do not have much knowledge about the SEO. You can create high-quality content which is user-friendly.

You can get copyright free images with using this plugin.
With just a few clicks, you can focus on e-commerce SEO strategy.
You can decide how your website will look on Google with the help of JSON-LD structure & the snippet of squirrly.
You will get email alerts in case of any attention is required on the site.

7. GT-Matrix

GTMetrix is one of the tool that we have found ourselves using more and more to get detailed reports about our site’s performance. It is a free tool that analyzes your page’s speed using Google Page Speed

8. Broken link checker

This WordPress plugin helps to check any broken links on the blog or the website. If it finds any, you get a quick notification. Once installed, this plugin will start the task by analyzing the post and other website content to get links. Then it checks if all the links are working properly.

Along with the broken links, this plugin helps to detect the missing images, redirects, and links that are not working.
You will get an email or a notification on dashboard in case of any findings.
It prevents the search engine to follow any of the broken links.
From the plugin page, broken links can be directly edited.

9. WordPress Ping Optimizer

Whenever a new post is published on the website, WordPress has internal feature of service ping. The services that have to ping can be added in the dashboard on the setting page.

This optimizer helps to prevent the blog from getting marked as a ping spammer.

10. WooCommerce

This is an all in one SEO pack which is one of the Best SEO Plugin and tool. You will be able to see an all in one SEO pack dialog box that appears on the edit products or products screen in WooCommerce.

It is very easy and simple to use
You can edit & organize meta information of all in one SEO pack

11. Simple 301 redirects

This is another Best SEO Plugin which is a free plugin. It is designed in order to provide you with some simple strategies of redirecting a request from one page to another page on the website.

You get an easier way to redirect the request to other pages.
You can set up 301 redirects from the older page to new page..

These are some of the Best SEO Plugin and tools that can be used in the year 2018-19 for the WordPress E-commerce Websites.

10 Ways To Grow Your Business With Facebook

Every day, Facebook helps hundreds of thousands of small businesses around the world to achieve their goals. Here are ten ways you can grow your business with Social Media Marketing, starting today.

1. Start the conversation

Firstly it should be consistently done by using the findings of the analysis of the brand brief. The initial phase can be one full year. Start the conversation and find out. Not only is engagement proven to make customers more likely to buy, it also helps brands build up a loyal community, keeping you in touch with what people think, want and buy

2. Motivate people

Want people to follow your Page or buy your product? Give them a good reason to take action. Competitions and offers can help businesses reach wider audiences and gain new customers—often within a short period of time.

3. Make your customers part of your story

Happy customers are your ultimate business asset. By encouraging customers to share their feedback on your products and services, not only do you deepen engagement and build trust, you’ll also have the opportunity to reach wider audiences.

4. Make customer service your thing

Great service sets businesses apart from the crowd and keeps customers loyal. Pages messaging is a quick and easy way to answer queries and stay in touch with customers. Visit your Page admin to set your query response time, which lets Page visitors know how quickly you typically answer queries.

5. Give video a try

With around 8 billion video views on Facebook daily, it’s clear that video is winning in the engagement stakes. Don’t be put off by big brands’ high budget productions, though; home-grown video can work just as well.

6. Use Insights to understand what works

Available to every Page is a whole treasure trove of valuable information, in the form of Insights. Here you can find out who’s looking at your Page, when and how. You can also see which types of content they engage with most, so that you can figure out what’s working best. Insights are also handy when you’re using Facebook Ads, because they can help you decide on relevant target audiences and match up Ad copy and creative according to what interests those audiences most.

7. Promote relevant content with target audiences

The second type is adding a creativity by covering the point of interest of the consumer- establishing a channel of communication between the brand and the viewer.

8. Find new audiences

A loyal following is a great starting point for growth. You can find and reach new audiences who are exactly like the kinds of people who are already your customers. This makes advertising on Facebook less of a guessing game—and way more cost effective than traditional channels.

9. Turn fans into customers

Thanks to new Ad options and formats, it’s now even easier than ever to turn Page fans and website visitors into customers. Many small businesses have found success with Carousel Ads that allow a selection of products to be shown at once. For more inspiration and tips to get Facebook working for your business.

What is Inbound Marketing and Outbound Marketing

What is Inbound Marketing and Outbound Marketing

To get information about Inbound and outbound marketing we have to first understand what is marketing. Marketing is a processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Definition of Marketing Research

Marketing research is the main function of marketing. Market research the function that links or connect the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate Digital marketing actions; monitor all marketing performance; and improve understanding of marketing as a process. Marketing research specifies or suggest the all and total information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications.

Two types of Marketing

Outbound marketing refers to any type of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is different or totally opposite of inbound marketing, where the customers find you when they need you. Outbound marketing include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam. Many times Outbound marketing we cannot track like inbound marketing basically it is hard to track generally harder to track and less profitable than inbound marketing, yet ironically, organizations spend as much as 90% of their marketing budgets on outbound marketing.

Inbound marketing is a best strategy that uses or utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.
Totally opposite to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

Inbound marketing is the right investment or a correct option for small businesses

1. The Price of Inbound vs. Outbound

Outbound marketing is a very expensive endeavour. The average cost per lead in India is significantly less when using inbound marketing strategies.

In outbound marketing is often involves printing and mailing materials costs. Also spreading your message through television, radio or other media, making it out of reach for smaller businesses. Inbound marketing is cheap in cost and anyone with the right skills can do it. You can create your website and blog with content that is targeted to your primary market or niche and with a good content marketing strategy, you can attract your niche audience to you. People do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. Social media is a relatively or comparatively inexpensive way to find your target market compared to traditional advertising and print media. As per survey companies are relying more on Social Media, Blogging, Email Marketing and SEO for lead generation than traditional, outbound marketing.

2. It Offers Better Two-Way Communication

The Most important advantage of inbound marketing is that it’s a form of two-way communication where the customer interacts with the business in a dialog. A great example of a successful inbound marketing campaign that illustrated this beautifully is the Narendra Modi 2019 Pry minister Election campaign which was hammer by social media post to engage, motivate and respond to voter’s needs.

3. People Won’t Tune out your messages. Period!

Outbound marketing means putting or showing your message in front of people whether they want to hear/ see it or not. As a result, its techniques are often intrusive and annoying. Inbound marketing puts your message in front of your target market people and if you present the right content marketing strategy, they will be show by their own curiosity to see what you have to offer.

4. Inbound Marketing for Non-Marketers

Inbound marketing doesn’t feel like marketing. Direct mail or cold calling takes a certain amount of aggressiveness and sales skill. With inbound marketing, you provide valuable content like whitepapers, info graphics and blog posts that help attract your ideal customer. This type of selling is not “selling” in the traditional way, so it’s more appealing to those who hate the image of the pushy salesman and may feel uncomfortable pushing their message.

Inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

So here we are introducing “Bright pixel “company who works in both inbound marketing and Outbound Marketing. For more details please visit our Website

Top 9 Ranking Factors for On-Page SEO

On Page SEO is basically the process of optimising each individual page on your website for an overall better ranking. The technique of On Page SEO has changed over the years. There are many factors that affect this process, the factors such as Meta tags and keyword density affect the most. On page SEO is different from Off Page SEO which is associated with backlinks.

Here are certain important factors associated with On Page SEO …

Keywords Analysis

Make sure you strike a balance between searching the perfect keywords and content. Get to know the exact associated words and the words that people enter the most in order to reach to the service or product provided by you. Try to inculcate keyword variations. Optimization of keywords definitely helps in increasing the ranking and improving the On-Page SEO.

The website address or URL

Make sure your URL is as per the requirements. The requirements of the perfect URL are A) It should consist of a super-keyword B) It should provide the exact context of your services or product C) It should be short D) It should also be clear and readable

Content

It is true when they say that ‘Content is the King’. Make sure you research all your keywords well and then include them in your content. Make your content interesting enough for the users to read it and stay on your website. Organize your headings and paragraphs in such a way that the user wouldn’t have to go through the entire content to understand your service or product.

4. Headings:

Headings are also a useful part of a website and use headings within your website to describe your website in a proper way. Try not using H1 and H2 tags more than its hierarchical limit or use it only when it is very compulsory. Google pays attention to heading tags (H1 to H6).

5 Page Title

Page title is very essential as far as both SEO and click factor is concerned. Make sure your page title full fills all the criteria as it has the potential to appear in the Google search.

6 Meta Description

It is the small description of your page that appears below the page title in a Google search. Make sure you write it well as the aspect of people choosing to visit your site partially depends on it.

7 Images

Images are important in improving the ranking as they at times pop up in Google search. Along with being helpful in SEO rankings they also make your website pages more appealing and aesthetic.

The improvement and proper implementation of these factors makes your On Page SEO on point. At Bright Pixel being one the best Digital Marketing Companies in Pune we make sure we include on the factors contributing for the growth and improvement of On Page SEO.

8. Redirections:

There are many redirection codes available and you can use them to increase the SEO score of your website. You need to figure where to use the 301, 302, 404 codes and a lot more So, make sure that you are using correct redirection code on the correct area, or link in the website to optimize your website .

9. Site speed:

Website speed is an important factor which can directly affect the SEO company in Pune performance if not wisely optimized. It’s very natural that nobody wants to visit any website which takes more time to load. Everyone prefers to visit the websites loading quickly. So, make sure to optimize the load time of your website and keep it less than 3 seconds.

Importance of Digital Marketing In Todays Business

As this world is becoming more and more technology based, it comes as no surprise that digital marketing is raising day by day. In the current scenario digital marketing is one of the most powerful tools of marketing. Its not only reaches large number of people easily but also is useful for generating leads. Digital marketing company has surpassed the traditional ways of marketing in many forms and levels as the perks of digital marketing are becoming more widespread and frequent day by day. It’s due to Digital marketing that brands have a bigger influence on the market and their audience.

Here are some of the perks of the beneficial way of marketing

It is One of the Most Effective Ways

It gives everyone a platform to market their business at a good rate. In the case of traditional business small businesses cannot compete with the larger businesses for more ad space or for larger audience with their small budget. But when digital marketing enters the scene everyone has an equal opportunity on the online portals to showcase and advertise their business.

The Direct link with the Mobile Users

Now-a-days almost everyone is on their mobile phones. So if a business manages to gain prominence over a device that everyone uses then it definitely proves a lot beneficial. Having mobile friendly brand apps or websites can definitely help a brand or a business to tap into larger number of audience as people or customers check out a lot of websites or online stores on their mobile phones.

You can measure the work accurately

We agree that even in traditional marketing you can measure the profits but when it comes to the technologically advanced digital marketing you can measure the profits in details. You get to know everything about the results and about how your product or service is performing. Be it the demography, or the specific region where the product is popular or the interest of people who are using it, you get to every detail of everything through the insights that digital marketing options provide.

Track the customers and target Ideal Buyers

You get to know everything about your customers, their actions, their choices and everything else and then you can even make changes in your services or product according to the taste of the customers. The digital marketing insights also help you to know who are your ideal customers and helps you to directly target them.

5. Content Performance and Lead Generation

The problem is that you have no idea how many people have gone through that or, in the worst scenarios, how many people threw it into the trash!

Through such networks, buyers would be able to learn about products and services through influencers and peers, it will boost your search engine optimize rankings with ease.

Digital marketing is the boon to businesses and if your business or brand isn’t reaping its benefits then it surely is lagging behind so up your game and enter the scene. At Bright Pixel digital marketing agency we also provide you with the digital marketing solutions for your brands and businesses to help you take your business game up by many levels.