Facebook Ads vs. Google Ads Which One Works Best?

Advertising is the best strategy for marketing. Ads reflect an enhanced mirror image of your brand to the world to attract customers. Industrialization is rapidly growing and business entities must be adopting digital platforms to urge the market to accomplish the entrepreneur’s success. For this, almost every organization is taking great efforts to create their product brand. The best solution is to go for Facebook and Google Ads. These social media platforms have revolutionizing capabilities that may turn the faith of a business.

Every year digitization is crossing its set marks and becoming the new trend. We all know that Facebook is a social media platform and Google is a search engine. Bright Pixel, a Social Media Marketing Company in Pune knows the importance of these social media platforms and helps you increase business by engrossing in minute details of marketing.

Knowledge about Facebook Ads?

More than 2 billion people use Facebook each month. Your product can be reachable to all ages people and a vast population. Facebook Ads are self-created Ads to promote as their scope and reach are wide. Facebook through its self-serve tools allows the users to target audiences. It provides them with analytical reports that track the performance of every Ad. Facebook is accessed by people throughout the day for personal reasons. Hence images, videos, and generic content keep people engaged and such content advertising can help reach the masses. Facebook knows people’s social behavior and personal interests which can convert the lead to business. There are some paid advertisements also which promote your product beyond conditions.

Benefits of Facebook Ads?

User friendly and reliable.
Facebook Ads offer Robust Analytics
Clicks and conversations can be obtained at a low cost.
New leads achievable with remarketing option.
Micro-target accessible as business needs social media.

Knowledge about Google Ads

Google is like a universal language understood by everyone and absorbed to answer every question. It is an online advertising platform. Advertisers bid to display their Ads, products, services, images, and videos for online marketing. Ads uploaded by you can be visible on google search as well as google display networks like different apps. Google uses Pay-Per-Click (PPC) pricing model for advertising. One needs an honest budget to choose Google Ads as the cost per click is high.

Benefits of google ads for business

Google display network which includes third-party websites enhances the reach of your product.
Remarketing and banner Ads display
Adsense can help highlight your ads in the selected areas of a website.
SEO and keywords increase the visibility options for your product
A higher quality score and the bid amount can place your product Ads in the maximum range of Google ads.
Maximum exposure with low cost.

Facebook ads vs Google Ads: Which one is better for Advertising?

The key factor about online marketing is how products are shown to consumers. Facebook mainly displays ads to the user according to their interest while Google focuses on displaying ads based on searching for a product specifically. Small businesses intend to find the difference between these two platforms to invest with small budgets. So, Bright Pixel as the Social Media Agency in Pune has taken this task to clarify this point and guide our investors.

Facebook emphasizes brand advertising while Google is more focused on bringing business or lead conversion.
Google Ads that are paid one help users to target the audiences based on the keyword search. Text-based search can help customers find the required product and reach the target audience.
Facebook has a very low per lead cost and maximum reach as social engagement is vast. While Google’s Per lead cost is higher as the lead conversion rate is maximum to grow your business.
The Business to Customer reach is maximum on Facebook and Business to Business reach is countless on Google.
Lead generations are equally achievable on both platforms. But B-to-C lead generation is better on Facebook as it works on the posting of Image and Video Ads. B-to-B lead generation is maximum on google as keyword search or Text-based search is a prominent player. The conversion ratio for B-C lead generation can be up to 15-20% on Facebook while B-B lead generation on Google can be up to 40%.
Facebook collects huge data like the topics in which you show interest in the newsfeed, pages you like, location, vacation, and birthdays. These emotional displays on Facebook are a lottery for Advertising your product.
Google ad supports search network campaigns which include text formatted advertisements of products that user searches on Google. And the second is display network campaign which has differently formatted ads with images that appears on websites or applications.
Both the platforms demand proper Knowledge of your target consumers, and your budget while investing in traffic generation towards your website.

Content plays a key role in Advertising. Both the platforms are equally important but proper strategic content can expose your business to maximum people. Bright Pixel as a creative ad agency is well-versed in balancing content and believes in developing strategic Adsforproposed customers. We know both platforms and utilizes them to create lead generation. Fb and Google ads will hike your profits and increase sales to unbelievable rates.

The majority of the public are internet users and both the platforms have proven perfect marketing and advertising performers. Which one should select is up to your business evaluations and situation. Bright Pixel is the best SEO Expert in Pune, knows how to unlock a massive amount of SEO traffic to your brand website. The content and graphics provided by us attract maximum likes and shares publicizing your business on both Facebook and Google

Colors and Emotions: How Colors Make You Feel

Colors are like rays of hope scattered all around us. Some attract us; some disturb us; some bring joy, while some highlight the memories, further overwhelming the limitless feelings. Colors psychology affects the determination of a customer’s subconscious attraction towards your products. Colors help express your emotions, and emotions help you create a bond. Colors speak the language of emotions that can touch hearts and attach people to brands.

THE PSYCHOLOGICAL EFFECT OF COLORS:

Now one can think about the psychological effect of colors and why colors are so important in marketing? Mainly because Colors tend to have much possession on our ability to think and behave. Colors send the right message with the right emotion in publicizing the brand. In Marketing and Product Advertising, colors engage customers and evolve a feeling of procuring a specific brand or grab it and take home.

Let’s take a real-life example to elaborate on the effect of color.

Everyone loves McDonald’s. The logo and the Ronald McDonald statue are made in Yellow and Red color. It is the best example that tells us how colors can psychologically grumble about your stomach. People go crazy to click pics with the McD status because of its bright colors to post on social media, resulting in more publicity. When we say McD, the golden yellow arch comes into view that ends us at McDonald’s. McDonald’s used Red and Yellow color as it has a scientific reason behind it. The red color is a stimulating one that increases heart rate and jumpstart the appetite. The yellow color is a bright color that attracts the customers. They make actual money only cause these colors drag their customers to reach them.

Digital World is colorful. We enhance the brand value by adding colorful meanings to it. Colors make your view presentable in a way you want to convey your message. They tend to carry an emotional touch that leads them to feel and do what you intend them to do. Colors have psychological effects on the person’s ability to grasp the content visually. The success of the reachability of your content depends on the colors in this case.

Emotions are the magical roll-on tremors caused in everyone’s life. Colors subconsciously bring out an instant emotion in a person who helps them decide related to investments and business. We name it instinct, which is an emotional phase. Colors are warm and cool, which reflect human emotions and personalities. High contrast is the best choice for content distinction. But if everything is notable contrast, then nothing stands out clearly and is not reachable.

Colors make us feel every emotion. But colors can be too dependable on everyone’s personality and thinking capability. Not everyone can relate to the same emotion as others. Prudent use of colors contributes to up-scaling of product sales. They also influence mood swings and feelings positively and negatively.

HOW COLORS MAKE YOU FEEL:

The emotional phse can be categorized using colors by considering a large cross-section of people. Colors convey your exact message and handle 85% of product sales. Let’s see the primary colors and their emotional flow.

Red: Red is the primary color that reflects the unique emotion. It depicts positive emotions like Love, Passion, Strength, Energy, Desire and Negative emotions like Anger, Rage, Danger, Warnings.
Blue: A very Calm and Soothing color. It is the most used color for brand promotions like Twitter, Facebook, Amazon, Dominos, and Zoom. Blue color creates feelings of Trust, Security, Loyalty, Dependability, Intelligence, and peace. It also represents Masculinity and coldness.
Yellow: A Warm and Bright color. It brings happiness, Energy, and Joy at a glance. Adverse emotions represented can be unstable and irresponsible. Yellow is the color of the Sun that grabs maximum attention and gives a life-boosting source of energy and meaning.
Green: Refreshing color that represents growth. It’s nature’s color. It is Calm, Energetic, Optimistic, Restful, Fertility, and Healing color. For example, Green rooms are used to relieve stress, anxiety, and nervousness. It is used in a language like a green thumb, greenhorn.

Colors are the source of information. Test and chose colors that imitate your brand and product’s exact message. Pick a color and let the mark create highly appreciating emotions involving everyone around. Colors are like magnets for feelings. Create an unbreakable zone with the right choice of attractive colors with Bright Pixel.

Bright Pixel is like primary colors, always ready to merge and create a new shade to engage viewers and add an emotional touch of tints. Raise your brand value by collaborating with Bright Pixel as we know Brain processes colors faster than words, which brings more business at home. Get associated with Bright pixel– The Best Creative Ad Agency in Pune to gain momentum in your business.

How custom Wall Graphics will help you to promote your Brand?

May your company’s identity and objectives reflect on your wall.

Signs for business are a smart approach to improve your business promotion. While there are numerous options to choose from, custom wall graphics are an extraordinary method to use your available wall space and separate yourself from the competition making better engagement for clients, visitors, and employees alike.

Show that your business is front-line and on-trend with exciting and inspiring custom wall graphics.

Applying vinyl graphic designs on your walls is more than just aesthetics. Additionally, you are also telling your clients more about your brand and leaving a good impression. You can also use graphics on your glass walls/ doors for security, privacy, and confidentiality while advertising your brand simultaneously. You can also make use of these graphics to inspire and motivate your workers.

Custom wall graphics will help to promote your brand, company, or business and your services. Customize your wall graphic with your company/ brand’s logo to reinforce your branding and stick it in your client’s mind. You can go more in-depth with your office wall graphic and inform your audience about your company’s objectives and culture. As we are a vinyl pasting glass company in Pune and provides the best graphic designs as per your choice. Vinyl Graphics are a sticky type of vinyl that can be attached to most non-porous surfaces like aluminum, plastic, fiberglass, and glass.

Benefits of applying custom wall graphics in your office:

From making custom wall designs that optimize your branding to discovering approaches to maximize your wall space and allure clients, signs, and graphics to rejuvenate your company walls to life.

Custom wall graphics will help you to create the right first impression

At the point when custom wall graphics are done right, this will impress every visitor who strolls through the entryway. Well-designed wall graphics improve client experience as well as help to harden your image in the consumers’ minds. To ensure you get the best outcomes, ask an expert who can help you pick the best pictures, informing, and shadings to suit your necessities also as can finish a professional installation.

It gives a positive return on investment

Introducing vinyl custom wall designs is considered to be low-cost advertising speculation that offers incredible returns. Wall illustrations are durable, which implies the money you spend will convey rewards for a valuable significant period of time. While painting walls can offer some interesting options, they should be repainted all the more every now and typically don’t convey similar marking support accumulated from printed wall designs.

Flexibility

As referenced, wall graphics can be customized to reflect your brand, your company values just as your particular wall space. Moreover, graphics can be made to fit any shape or size which implies they are flexible enough to be added to areas like entryways, meeting rooms, event spaces, or treatment rooms.

Function as an added sales tool

The climate you do for your clients can straightforwardly affect their activities inside your office, lobby, display area, restaurant, or other space. Why not use colors, words, and pictures to associate with individuals and urge them to act? Your custom wall graphics can include pictures, even amazing, impressive details about your organization and its achievements. The more you can convince individuals to connect with your brand, the more probable they’ll be to make a buy.

Removable

If you have another plan in mind or if you want to rebrand your business, you can easily remove your graphics without harming the paint of your wall. You can easily stay aware of the recent trends in office designs without applying a lot of exertion. Also, you can reuse your old graphics, which is another way to save money.

The most important benefit, using graphics on your walls is less expensive compared to buying paint and hiring a painter. Creating a workplace environment with a fun design that inspires and motivates is presently simpler and more reasonable.

Bright Pixel is the Space Branding Agency in Pune and Wall Graphic Company in Pune, provides digital & printing services. We give out-of-the-box service to meet your expectations.

The Importance Of Logo

We are living in a period which is relying on digitalization. Since traditional business mediums are being replaced by digital platforms, it is getting easy for businesses and individuals alike to build a visible identity.

A logo is a symbol or design used to recognize an organization or companies, as well as its products, services, and employees, etc. Your logo will be visually printed on each of your products or services. Also used in brochures, social media posts, letterheads, visiting cards and many more. Subsequently, your business logo will turn into the face and representative of your business. These are fundamental to take your business to the masses. Yet, these materials will understand their objectives just when the logo of your organization is a remarkable design that stands out.

There are a great many organizations lined up in the market to grab the eye of the customers. But, a fruitful company is the one that has created a unique identity for itself. Because of the brand recognition, the shoppers can quickly arrive at the company’s product and services.

Companies create this identity through numerous ways and logos are one of them. There are some vital parts of logo development that can turn the logo into a promoting tool.

Such Benefits Of Expertly Designed Logo

A logo is the keystone of any brand and regardless what type of brand or business you own, it is essential to have an expertly designed logo. Without one, your audience won’t recognize your company.

➢ A logo is the face or an identity of your business

You tend to picture a particular brand with its logo and identify with your experience and association with the company. Whenever you see a logo of a brand you have recently connected with, you really want to review the associations you have had with that specific brand.

➢ Logos drive customer dynamic

We make a judgment about the brand items and services, from simply a solitary look at the logo. This is connected with the related experience we have had with the brand, just as the visual itself. If the logo matches your perception about the sort of company you think it will be, it can impact the choices you make and the assumptions you have about them.

➢ Logos take into account fast brand recognition

Some brand’s visual characteristics are extraordinary so the brand can be rapidly and easily recognized.

➢ Logos make you stand apart from your competitors

A logo is directly connected with a business and what its services or products are. Endless companies could be offering similar services as yours, however what separates you from the rest is exclusively your logo and brand. This gives you the alternative to think of a plan that has an enduring first effect.

Some basic things should consider while designing a logo;

Branding techniques are no longer limited to just business cards & stationery, instead a lot is required to acquire a reputable position among the world’s competition. Social marketing platforms are playing a vital role in the thought of building brand recognition, the logo is the one aspect that is consistently visible. Designing professional and creative logos; follow the tips.

First off all research and analyze the needs & goals of the business
Creativity out of the box
Your logo needs a core concept
The psychology behind selected color
Aim for easy recognition
Simplicity & proportion
Pick the right & suitable typography
Make it scalable
Test your logo on different mediums like outdoor media, social media, etc.
Understand your competition

An all around planned logo can acquire more revenue (in a roundabout way), improve customer retention rates and permit individuals to trust you as a credible user. Practice surely makes awesome and by following these center tips, you will actually want to make an extraordinary logo that drives development to your image.

We Bright Pixel, a Logo Design Company in Pune, Maharashtra, provides logo design that will perfectly suit your brand. Our designers creatively mix the shape, color, font, and other aesthetic graphic elements to carve a professional logo.

Key Features Every E-Commerce Website Should Have

E-Commerce is the exchange of products or services online without any geographic hurdle to buying. Basically, if you sell anything directly via your website then you possess an E-Commerce website. In order to run an online business, an eCommerce website is utmost essential. Still, it is of equal importance to incorporate all the significant features in the website to ensure success. A fair enough E-Commerce website will provide all the means to the buyer and the trader to facilitate them in getting involved into a fruitful transaction.

There are certain elements every ecommerce site should possess to remain relevant and competitive. Here is a list of top 10 features every E-Commerce website should have:

Shopping Cart

This is a vital feature of every E-Commerce store. The cart is where your end customers store their stuff to continue with the checkout procedure. A flexible cart allows user to checkout comfortably.

Payment Gateway Incorporations

A decent E-Commerce website offers you an alternative of incorporating several payment gateways by not restricting your options to a selected few. Bright Pixel, Website Design Agency In Pune, builds sites with pre-approved payment gateways that you can easily integrate with your online store.

Order management

A complete order management panel shortens the task of the trader by providing means of getting thorough information pertaining to cancellation by buyers, refunds, Cash On Delivery, verification of order, status of exchange order much more.

4. Security

This feature ensures that no critical information for instance credit card details gets saved and the checkout is processed via a safe and secure payment gateway. The passwords must be hashed and not stored in a readable form.

5. Scalable Infrastructure

The host infrastructure should be able to scale up with increase in traffic. A higher inactivity leads to fall in transaction rates and results in monetary loss. The site should provide excellent uptime, assuring that the website is readily available everywhere and at any time. At Bright pixel, Website Development Company In Pune, we help in constructing websites that are scalable.

6. Mobile Friendly

Great E-Commerce websites usually offer outstanding mobile compatibility. According to an estimate 80% of all online adults possess a smartphone. Mobile visits, in quite a many case now, outrank desktop use. Your E-Commerce site needs to be designed and built for all devices, not just a personal computer or laptops.

7. Reports

The reports should be accessible which contain in detail information about the orders, customer database, and product reports in terms of catalogue. It is highly useful for analyzing the growth of the business. The websites should preferably be pre-integrated with marketing tools and analytics to enhance the Brand Marketing and read reports about the performance of the store.

8. Integration of Logistics

Integrating logistics services permits not only seamless shipping but also assures that the merchant and the buyer get real time courier informs along with order tracking capability. This lets the user to manage shipments from the same panel rather than approaching the courier partners distinctly.

9. FAQs

Having common queries swiftly and easily answered will refrain buyers from cancelling a purchase due to lack of proper framed returns policy or your delivery timescales. That is why you must get an FAQ section.

10. Product Pages

Each product should mandatorily have its separate page that provides details about the product and has other significant information such as variations, price, dimensions, delivery timescales, pictures, reviews and social share buttons.

An E-Commerce site needs not merely be pleasing to the eye but must offer a stress-free shopping experience too. By developing an online store with Bright Pixel, Website Design Company In Pune, it is easy to navigate along with a seamless checkout process on any device and you will retain your customers and expand your business by acquiring new ones.

How to Grow Your Small Business with Retargeting Advertising?

Imagine this scene: You visit a shopping site to find the perfect pair of shoes for your morning walk. You chose one and place them in your cart, but as you’re about to place the order, you receive an urgent call that provokes you to leave the site before you can finish the purchase. In the material world, that is where the story sadly ends. Your pair of perfect shoes sit in your abandoned shopping cart, and you probably fail to recall about them.

But, how would be the situation if the store had a means to keep track of you and the shoes you nearly purchased? How would it be if, a few days later, you see an advertisement on an email flyer offering those perfect shoes and present you a 15% discount? Would you purchase them? You’d be more probable to remember how perfect the shoes were and finally go back and buy them. Basically, this is how retargeted ads work.

What is Retargeting? Simply put, retargeting is the process of converting window-shoppers into buyers. It is a marketing strategy that allows you to target users who visited your website for the first time and left without converting.

As per a research, only 2% of users that visit your website initially for the first time will convert or follow through with your call to action. With this approach, yet, you can try re-engaging the remaining 98% by screening them appropriate ads meeting their interest to get them to come back to your site and make a purchase.

There is a constant evolvement in the digital advertising space. Along with this evolution arrives the need for segmentation. Delivery of a convincing message to your site visitors who are not converted is a valuable method for growing sales and to capitalize on your digital Return on Investment. The necessity to be shrewd with the messaging, and continue your focus on the long term, is further vital than ever.

Irrespective of how memorable or interesting your business might be, majority of people who visit your site or are going to leave short of signing up, buying, or contacting you. Retargeting ads keeps your brand in the memory of visitors after they leave, giving you a second, third, or even fourth chance to fetch them back and convert. Retargeting can be unbelievably effective for businesses that invest the time and effort to manage and optimize their ad campaigns.

Why Retargeting is must to bloom your small business? Retargeting, is a commanding way to reach your customers with exactly the right message at exactly the right point in their customer journey. Retargeting is an honestly upfront, cookie-based practice. Each time a new visitor visits your site, the code known as a pixel drops an unspecified browser cookie. Further, when your visitors browse the web, the cookie will allow your retargeting provider know when to display your ads, confirming that your content is visible only to people who have formerly visited your site.

At Bright Pixel, a leading digital marketing agency in Pune, you can meet your retargeting advertising needs. You can let your business grow manifold by advertising via our online marketing company in Pune. The two main goals for retargeting campaigns are typically awareness or conversion and these goals are met by Bright Pixel, social media agency in Pune.

Regulating marketing budget will help to sustain efficiency in a stagnant market

With each passing day, newer compromises are being made in order to sustain a basic standard of living in the world. The world has sheltered itself into a cocoon and adapted itself into a new world which prioritises an online existence. This world changing pandemic has hit the all the industries extremely hard but it has delivered a heavy hit the vital bolt which keeps the wheel turning; the marketing industry.

In a world, where consumers are not able enough to physically purchase products, marketing plays an extremely vital role. Industries have been squeezed dry when it comes to revenue, the lack of demand has dealt a heavy hand to several industries for e.g. Ecommerce, Travel, Sports, Entertainment, etc. This has created a revenue and demand vacuum in the world. In lieu of this disaster, several companies have thought about sucking their marketing budgets dry. With a withering revenue stream, having an exponential marketing budget might seem foolhardy. However, a complete elimination approach might prove to be a worse tactic. No marketer can expect a client to sustain a continuous influx of funds, but with an Online Marketing plan which regulates resources and churns out an optimum usage plan might be able at least sustain their position rather than dive deep into obscurity. Branding works best long term and cutting the marketing budget too much without urgency can have an extreme negative impact on the brand after the pandemic is over. Digital marketing agencies in Pune must work tirelessly in order to implement a marketing plan which thrives in this shaky and unpredictable market.

Being opportunistic at a time like this is a must, preparation for recovery and thriving in tumultuous situation has to be done through a constant online presence in the minds of consumers. Using a social media marketing tunnel is extremely useful, when resources are low using them to cement and gain interest in popular products is a good way to keep consumers engaged and avoid critical situations. Now is the time to explore low cost techniques which will keep your brand visible to consumers on a steady basis. Customer service is an important conversion factor, so by optimizing your user interface and regularly upgrading it will ensure a fast paced and fluidic experience for consumers. Maintaining a constant communication with your target consumers can help in hearing and understanding their needs and learning more about the market through Social Media will help in directing your resources into a funnel which is sure to gain benefits. Marketing agencies in this unpredictable market must be able to understand which approach will generate the most revenue and earn new but loyal customers. Regularly upgrading and updating evergreen content will keep consumers engaged and will keep the brands existence fixed in their mind. Basically, a marketer must use their limited resources to retain the existing customer base, get visibility in the target market and drive conversions.

Bright Pixel is a web designing agency in Pune that provides you a one stop to all your web branding needs. It takes into account the need for a bullish E-commerce presence in today’s quarantined world and aids companies to reinstate and reintegrate their firm grip on this Web based market. Bright Pixel not only offers a fluidic marketing platform, but it also assists companies in building a finer cutting edge required in today’s Consumer headed market. Graphics, Content, Analytics, Brand Development and Integration, Web Design are just a glimpse of what Bright Pixel can provide.

GIFs VS Non-skippable Ads – pros and usage tips.

Are you wondering what would work better for your organization? A GIF or a Non-skippable Ad? Then this is the right read for you.

If you think about it, the only reason why both – a GIF and a Non-skippable Ad are put into the same scale for comparison, is the duration. GIFs are a maximum of 8 seconds and Non-skippable Ads are a maximum of 10 seconds. Then what should one choose? Before we get into the points that one must consider while getting one of these done, let’s run through a quick question. What are GIFs and Non-skippable Ads? GIFs are a series of images run at comparatively low speed in order to bring about a seemingly unreal movement. They were introduced around 2 decades back and have been trending ever since. And to know what a non-skippable ad means, remember showing someone something on YouTube. An ad starts playing and the skip button isn’t enabled? These are Non-skippable Ads. YouTube introduced these a few years ago and fortunately for the marketers and unfortunately for the viewers, they have changed the outlooks of the marketing world

Here is a list of why GIFs are trending for nearly 25 years now.

– They are short.

– They are cheap to get made.

– One can perceive the message without wasting a lot of time.

– They are humourous and more appreciated.

– Can convey a message worth a thousand words in a couple of moving images.

Now here is why Non-skippable Ads are doing wonders too.

-They can’t be skipped! One has to watch the entire thing. So if the ad is made interesting enough, marketers actually get a platform to make a difference.

-They are short and convey a lot in a matter of a few seconds.

-Unlike GIFs, the word limit is more here. The marketers have audio plus visual. Therefore they are great for longer messages.

Depending on what the message is, what the available platforms are and what budget constraints you have, you should optimize your investment by making the right choice. A lot of organizations add a pack of GIFs to their regular mailing. This ensures that communication is warm and yet formal. Non-skippable ads are usually shared across platforms like youtube or in-app advertisings where they are more effective. Non-Skippable Ads work wonders on platforms where they can’t be skipped. One cannot ensure their viewership if they are shared via emails or other social media platforms. Therefore you need a campaign manager. Someone who knows the deal, an expert.

At Creative Splash, we help you through the entire process. Right from the decisions regarding what to choose, up to it’s execution and broadcasting, we do everything for you. You can sit back and relax while you see the wonders your communication tool creates. We take pride in being one of the best 3D animation studios, VFX studios, and live-action video makers. We also provide AR-VR facilities. Making GIFs and Non-skippable Ads is also done inhouse. It’s time for your organization to embrace changes and get yourself this new media. Reach us to get it done for you.

Print Marketing vs Video Marketing

Put the word video in a text and the chances of it being read increase by 13%. That is the kind of power that videos hold today. It wouldn’t come to you as a surprise if I say that video marketing is more engaging than conventional print marketing.

In conventional print marketing, the makers build campaigns with attractive marketing strategies. Then the content is built and broadcasting is done. But it wouldn’t be wrong to say that print marketing is very passive. Whether a message will reach its targeted audience depends just as much on the potential viewers and their state of mind as it depends on the marketer. Say, for instance, a campaign is designed, it is hung as hoardings and sent out as leaflets in newspapers. Firstly the reach is limited. Even if the message reaches the viewer physically, it still might not be read. The message would reach the audience only if they liked the print enough to grab their attention, and if they are in that particular mood and state of mind. In short, in conventional communication, the marketer has a lot less control.

In earlier times making videos was more expensive. But with the availability of new media, it has become more dynamic and impactful. One has to literally be on their toes to keep a track of the changes and update their communication accordingly. And therefore print has a very specific audience now, but with a video, you can reach out to the entire world (not even kidding). There are videos for everything; corporate films, explainer videos, industrial animation films, product films, ad films. Any sort of message can be conveyed through a video. Here are a few mind-blowing stats about video marketing and communication–

Youtube has more than 2 billion users as of April 2019.

There are 30 million daily active users.

In India, we have 265 million monthly active users.

There are 4.39 billion internet users out of which 483 million internet users are from India.

1/3^rd of the total internet users are on Youtube.

50% of the total video content viewed is viewed on mobile phones.

82% of the video content is watched on Twitter.

Videos increase the organic traffic on websites by 157%

If videos are embedded in websites, the traffic can be increased by 50-55%.

500 million hours of videos are watched on youtube alone every day.

And here’s my favourite: 95% of the content received in the form of a video is retained by a viewer as against 10% of the content received through an image.

So it goes without saying that everyone needs video marketing today. The real deal is understanding what sort of videos to make. This is where the role of a good video marketer begins. Here are a few points that you would want to consider before deciding how the videos should be-

-Short content works like magic. Yes! Everyone knows that marketing videos should be shorter than 2 minutes. But have you considered 10-second videos or unskippable ads as they are popularly known as?

-Content optimization

Make optimum use of the video duration by putting in content wisely, but know when to make a separate video, too!

-Cliffhangers

When you leave the audience with rhetorical questions or even questions that they do not have answers to. The content stays with them more. In the first case, it stays in the minds because it makes them ponder upon it, while in the latter case, there is more engagement and people wait eagerly for a sequel video. Either way, the use of cliffhangers makes videos really interesting.

-Choosing the right platform

A lot of things change when users pick the right platform. One should have a video marketing strategy in place before they pick the channel of broadcasting- be it social media platforms, television, e-hoardings, or multiplexes.

At Creative Splash, we do everything from video marketing strategies to execution and distribution. We expertise in using marketing tools, marketing analysis and are therefore one of the best video production studios in Pune. Get in touch with us for all your video making needs.

Be a Smart Pinner on Pinterest- Make Smarter Profits

1. Make your product a hero– offer the product promise-

Don’t beat around the bush in visuals and content- talk straight about your company and product is the hero.

2. Be different, yet relevant- that’s creative–

Make the entire presentation a breath of fresh air, different from the predictable, expected.

3. More visuals, apt content– One picture is worth a thousand words and more attracting, effective that to tell in text. However, the text is important to take the visual ahead.

4. know of the PIN APPEAL- The pin has to appeal psychologically, neuro-linguistically to the viewer’s senses- further telling the benefit of the product.

5. Let the content tell a story- Storytelling is heard, read by anyone in the age of 6 to 60- and the message is driven home- no matter what is the product.

6.Pin at a regular frequency- Don’t keep the pin unchanged for a longer time. Change it, let the viewer get addicted to looking forward to the new pin.

7. Plan the whole year’s pins- View the year in advance with the product marketing objectives. Keep the seasonality of the product in mind, specific offer days like valentine’s day, a new year, Xmas, anniversary day, e.g. Amazon anniversary sale- and devise pins accordingly.

8. Make value addition offers financial every quarter– Every company looks at growth as per the financial year, The fin. Year is in 4 quarters. Each quarter preview the possibilities of increasing the sales and devise offers accordingly they can be on multiple or single purchases, a sale for a span, or connecting to a specific event.

9. Devise a strategy to attract eyeballs– The strategy is to attract- create desire- tell benefit, evoke action. Every pin should have the power to stop, pull and make the viewer go for the product – or recall.

10. Don’t forget PIN SEO– Optimisation is needed for pins also like any other digital vehicle- hence key words are center stage for every pin.

11. Simplify- simplify- simplify– The entire pin has to tell the story in one go – do not puzzle the viewer, make it lucid yet intriguing.

12. Filter your audience and target in the pin- There is no point in making a generalized pin that attracts all- what’s the use if it is not relevant to 80% of the viewers who don’t need it- e.g. an aftershave lotion is needed by adult males- why attract women, children who are not buyers. Let the pin in the first go to reach the guys who want it- and tell them the benefit.

13. Pl makes it a pleasant experience– Let them not be serious and gloomy like some art films or festival films. Here we are selling dreams- a make-believe world. Pins are like TVCS or FM ads – they don’t have to depress you- after all, it is the new-age form of advertising- it has to raise your aspirations for a better, happier life.

14. Finally make it easy to shop- After you have won the heart of the viewer, he/she may want to buy the product. Make the link to purchase easy to reach.

Bright Pixel, a unique Pune based web and digital Design and Development Company in Pune, has a research based model that offers pins with a specific penetration and impact on the corresponding Target Group. The firm not only follows the above pointers to create effective pins but more that are in its media magic bag. To know more on this and other avenues of winning the buyer’s heart in the digital , internet world , do visit our blog section, on our website.

Happy, profitable pinning!