Space branding strategies: Branding details at events that makes the difference.

A consistent and creative digital branding strategy always works for the Brand and never fails to communicate the vision and mission of the venture, but is that all? Here is a take by ‘Bright Pixel’ on the importance and difference it makes in the marketing and branding by designing a branding space.

Space Branding – a wonderful blend!

Space branding is a simple yet perfect blend of Branding, Graphic design, Interior design, at the same time, marketing and advertising. It offers a combination of disciplines for which business strategy, human behavior analysis, or consumer behavior psychology knowledge is needed.

Space branding aims to improve the commercialization experience of businesses’ products or services. As the famous psychologist described, the design of a space or the environment can heavily influence employees and clients; space branding never fails to create a corporate image of your Brand with the powerful assistance of interior designing.

Well-branded corporate space: an excellent asset for your marketing strategy

Space branding is an essential tool in communicating your brand ‘Ethos’ and ‘Identity’ through well-planned and well-curated designed elements at the exhibition location. Space branding helps to convey what your business/ brand is about.

– It develops a Relationship between the Brand and the customer.
Through well-curated spaces, brands can give customers and all visitors an understanding of their core values, vision, and mission. More importantly, they develop a good relationship with customers by increasing the remembrance value of the Brand.

– Proudly showcase your logo, brand colours & values.
Graphics placed strategically on the walls, pillars, and at critical locations showcases the Company logo and the key messages. If your Brand has multiple locations or different departments within the exhibition, a continuing space branding theme with matching elements can connect the various locations to the single Brand.

-Space branding helps inform, includes, and educates the audience.
Space branding helps make the Brand livelier. Modern-day exhibitions focus on attractive designs and satisfying spectators’ experiences. Space branding helps to make it more animated as it communicates the values and culture of the Brand.

Reasons to brand your event space

These are the few most important reasons to include space branding in your marketing and advertising strategy.

– Customer loyalty.
Arguably, the primary importance of office branding is giving customers a reason to adapt and accept brand values and ideas. Once they are hooked on the beliefs and values of the Brand, they can be turned into loyal customers.

– Brand Connect
Your customers are your best brand ambassadors. If they feel a deep connection with your Brand, they will promote it and your business, almost without thinking about it. Allow your customers to discuss the Brand by displaying quotes, proposed policies, and strategically placed digital screens.

– Brand Identity
Another significant advantage of office branding is that it gives you multiple opportunities to reinforce your brand identity. Every time a consumer walks in, he sees your brand logo, values, and other promotional content, which imprints your Brand on his mind.

Bringing it all together

To conclude, alongside the digital presence, offline presence in exhibitions and similar events is equally essential for the look and feel of your Brand. Space branding is a blending of a place with interaction and connection to the community, allowing one to move beyond designing only for function. Such marketing moves will help you attract more audience at the exhibitions, cut through your competition, and positively impact your brand’s remembrance value.

Proven Digital Marketing Strategies to Boost Brand Visibility and Maximize Profits

Digital marketing has become an essential tool for businesses of all sizes. It is a cost-effective way to reach out to potential customers and build brand visibility. Digital marketing strategies such as SEO, PPC, social media marketing, and content marketing can help businesses reach their target audience at scale and create a stronger online presence.

Digital marketing also helps businesses measure their success in real time. With the right analytics tools, companies can track the performance of their campaigns and make informed decisions about how to optimize them for better results.

Overall, digital marketing is powerful tool that can help businesses reach their goals faster and more efficiently than traditional methods. With the right digital marketing strategies in place, companies can increase brand visibility and drive more sales.

In the digital world of today, it’s important for every business to have a strong digital marketing strategy. With the right strategies in place, you can increase your brand’s visibility and profits. Here are a few proven digital marketing strategies that can help you achieve your goals.

Leverage Social Media Platforms for Increased Brand Awareness

Social media platforms are powerful tools for increasing brand awareness and driving sales. With the help of social media marketing, businesses can reach a wider audience than ever before and gain valuable insights into their target market.

Businesses can also use influencer marketing to reach an even larger audience. Influencers have the power to promote products and services to their followers on various content-sharing platforms like Instagram, YouTube, and Twitter. By leveraging these platforms, businesses can increase their visibility and create more meaningful connections with potential customers.

Utilize SEO Tactics to Increase Website Traffic & Generate Leads

SEO optimization is a powerful tool for increasing website traffic and generating leads. It involves a range of tactics that help to improve your website’s visibility in search engine results. These tactics include keyword research, link building, content optimization, and more. By utilizing these SEO tactics, you can increase organic traffic to your website and generate more leads. With the right approach, you can unlock the potential of SEO and make it work for you.

Create Quality Content to Engage Prospective Customers

Quality content is important if you want to connect with potential customers and earn their trust. Content creation is a powerful tool that can be used to raise brand awareness and get more leads. It can be used in blog writing, video production, social media posts, and more.

Creating quality content involves understanding the target audience’s needs and interests. It also involves researching the topic thoroughly and creating content that is informative, engaging, and relevant to the reader. Quality content should also be optimized for search engines so that it can reach a wider audience.

By consistently creating quality content, businesses can build relationships with their prospective customers and gain their trust over time. This will help them convert prospects into loyal customers in the long run.

Use Paid Ads to Reach a Wider Audience & Convert Them Into Customers

Paid advertising is a good way to reach a large number of people and turn them into customers. With the help of PPC campaigns, retargeting ads, and display ads, businesses can send relevant messages and offers to the people who are most likely to buy from them.

These strategies are particularly useful for small businesses that have limited resources and need to get the most out of their marketing budget. By using paid ads, they can reach a larger audience than they would be able to through organic methods alone. Additionally, they can also track the performance of their campaigns in real-time, so that they can make adjustments as needed.

So, if you are looking for digital marketing solutions, Bright pixel is the name. We are a leading digital marketing agency in Pune, dedicated to helping businesses of all sizes achieve their goals. Whether you’re looking to boost brand visibility or maximize profits, we’ve got you covered with our comprehensive digital marketing solutions. From search engine optimization to social media marketing to pay-per-click advertising, our team of experts knows how to get results. So if you’re ready to take your business to the next level, contact us today and let us show you what we can do.

Get an Artistic Work for Your Products

An artistic packaging design is a great way to make a product stand out from the competition. It can be used to draw attention, create an emotional connection with the customer, and differentiate the product from others on the market.

Product packaging design is an important part of any business’s branding strategy. It can be used to create a unique identity for your company and products, while also helping to protect them during shipping and storage. Custom product packaging can also be used to provide additional information about the product or its contents, as well as make it easier for customers to identify what they are buying. Creative packaging designs can also be used to increase sales by making products more attractive and memorable.

Reasons why you should invest in an artistic and unique packaging design

Packaging design is one of the most important aspects of marketing a product. Investing in an artistic and unique packaging design can help your business stand out from the competition, increase customer loyalty, and increase sales. Here are five reasons why you should invest in an artistic and unique packaging design:

Unique product packaging will make your product stand out from the competition.
Attractive packaging designs will draw attention to your product on store shelves or in online stores.
Eco-friendly packaging materials will help reduce waste and promote sustainability.
Artful branding will create an emotional connection with customers that encourages loyalty to your brand over time.
An eye-catching package design can increase sales by making customers more likely to purchase your product over others on the market.

Finding the right professional for your product packaging design goals

When it comes to product packaging design, finding the right professional for your goals is key. A great designer can not only bring your vision to life, but also create a package that stands out from the competition. However, with so many designers out there, it can be difficult to find the right one for your project.

The right professional can help you create a unique and eye-catching package that will stand out from the competition. They will also be able to provide advice on materials, colors, shapes, and other factors that are essential for an effective packaging design. Finding the perfect fit for your product packaging design goals is key to creating a successful launch. With the right professional on board, you can ensure that your product stands out from the crowd and makes a lasting impression on customers.

If you are looking for a company that can provide you with unique, attractive, and eco-friendly packaging designs for your product, look no further than Bright pixel. We are the leading provider of artful branding and packaging solutions for businesses of all sizes. Our team of experienced designers will work closely with you to create a package design that reflects your brand’s aesthetic and values. With our eco-friendly packaging materials, we guarantee that your product will stand out from the competition.

How to create a design cover that appeals to our readers?

Any reader purchases with the eyes first. They look for familiarity at the same time novelty in a book cover design. The look on the cover must communicate instantly and encourage the potential buyer to go ahead and purchase it.

How exactly then to design such a cover? Is there a set of rules to follow? What are the various ways? We take a look.

Picture this:
A book cover with dull graphics, an unreadable font, and a cluttered design is least likely to get purchased as opposed to a visually appealing book cover. Books that follow a clean, uncluttered visual pattern are mostly likely to be purchased as opposed to that those that have an unattractive design cover. They are also most likely to be clicked when purchasing books online.

So if you want to design the best book cover it is essential to follow certain thumb rules to get the final product right.

As one of the leading graphic design and printing company in Pune, we at Bright Pixel follow the best design standards for our clients for an awesome book design cover.

Let us take a look-

1. Understand the cover design inspiration-
Gather some visual inspiration/ references from websites and other book covers which will help you get a head start. Gathering inspiration will help you to get an idea of what will work for you and what would not. If you have a keen eye you will notice there is plenty of design inspiration even in nature and our day-to-day activities. Create a mood board on your laptop, or note it down in pointers in your diary.

2. What should be the book’s main theme?
What is your book about? Is it a novel, a mystery, or an autobiography? Is it something related to travel? A book cover should be in sync with the theme it has been written. It also needs to support the overall mood of the book and the content that is written inside it.
Note down the book’s main theme and understand how should you go about it.

3. Understand the genre-
If your book is about children’s stories and you have selected a corporate design for your book cover it would certainly put a big question mark in the buyer’s mind. The genre should go with the design.
To get an understanding of how to go about with the genre, get a reference to other top books and accordingly note down what suits you the best.

4. Make use of visual hierarchy-
A visual hierarchy on a book cover is the key to designing an attractive book cover. What do you want your readers to see first?
For most writers, it is the title. However, for best-selling authors, it can be the name first and then the title of the book.
So the title, the name of the author, and the design elements should be placed in such a manner that the buyer gets to see them one by one and is not confused by the overall make of the design.

5. Make use of minimalism-
Less is more! Too heavy a design can not only make the book cover look cluttered it can have a negative impact on the mind of the reader. Also since a lot of browsing happens online, the thumbnail of the book should look clear and concise. Make use of a lot of white space. As a top branding agency in Pune, we strictly inculcate the appropriate use of white space to make our designs look classy and beautiful.

6. Choose an appropriate font and color-
Choosing a typo for your book cover can be tricky. Sometimes it looks great on screen however the same can’t be said when viewed on a book cover. Also one needs to take into account how it looks on the screen.
Also while choosing a color palette, it has to catch the reader’s eye which will set the idea and tone of the book. Wrong colors can confuse the audience making them lose interest in buying the book altogether.

7. Decide on a title that stands out-
The title of the book must stand out. A title also gives very powerful clues regarding the main content of the book. This is can pique the interest of the reader who is likely to purchase the book.

On a concluding note-

Design a book cover that sells however make it also about an emotional connection-

Over the years, creating a book cover has changed owing to the online medium and the advent of e-books. However, the basic principles of a book design remain similar.

To merge the same, one needs the help of a professional book designer who will understand the nuances of designing the ideal book cover suitable for the topic.

Are you looking for a memorable book cover or any of your office branding needs? Call us @ 9890721583 or email us at info@brightpixel.in. We would be glad to help you out!

Infographics for Boosting Business

“A single Infographic is worth a thousand words.” Infographics are a type of data presented in a visually appealing form. It is simply information that has been combined with images- a method of conveying information or data visually. As a result, it makes the data fascinating, easy to understand at a glance, and grabs the readers’ attention. It is self-explanatory.

After reading a few lines of the material, a reader could lose interest, but with visuals, readers will be drawn to your message.

It draws attention to content, whether it be on a website or social media. It is the most popular trend since one can engage the audience quickly and gain attention. With good infographics, one can rise above the stiff competition in this rapidly changing digital world by communicating complex ideas clearly and succinctly.

The human brain enjoys visual stimuli and reacts to them more quickly. Let us understand more about how infographics can help you exchange your ideas with the world!

Where are Infographics used?

Before spending money on content creation, let us examine the value of infographics and how they may help you run a successful business.

Websites

Visitors can be engaged in a picturesque stimulating way. Website visitors can understand who you are and what you do by pictorial depiction. It makes your brand stand out. Blogs and articles can be made interesting with their use. It makes visual storytelling come alive! As a result, it may aid in a growing business. Visitors may become conversions.

Social Media Promotion activities

According to research, 90% of the human brain processes visual stimuli well, which aids in retaining customers. Infographics in print and digital formats can be utilized to format important data and statistics on social media.
Social media is a vital component of marketing strategy since it is replete with visually appealing content that draws viewers. E.g. Advertisements and Google Ads. Optimizing your content with SEO can be used to boost business.
Contents with visuals work wonders in drawing traffic.
A simple button click, such as clicking on the brand logo, can cause a good infographic to go viral increasing traffic and leading the company to be counted among the top professionals.

PowerPoint Presentation

Complex ideas can be translated into pictures. Visually stunning Infographics have a direct impact on your company. Mixing data with graphic representation makes it attention-grabbing.

How Infographics Benefit Education

Audio-visual aids are a big boon to educators and pupils as it helps gain and retain pupils’ interest and attention.

Infographics aid learners in understanding better because they provide valuable information using text, images, diagrams, drawings, and graphs.

Pictures can be used to highlight, enhance, and explain the textual content, which favours the learner’s ability to retain the information.

Product Animation

Add to the visual appeal of your web pages, Landing pages, etc. Video marketing involving 3D of a product can be done to promote it. Product animation can show all aspects of a product beautifully.

2D Images are used in Cartoon characters

Stories can be easily told and educate children most uniquely.

2D manual Involvement

Current Skincare and Hair care websites provide a manual in text form which is not often read by users. Also, this instruction manual is time-consuming and boring to read. Instead, visual aid of how to use the products can simplify the process and help users grasp the authenticity of the product and its results.
E.g., the Application of a beauty product is shown with instructions visually.

Banners and Hoardings

They are used in banners and hoardings which makes them stand out.
Infographics are a potent and well-liked medium used across a variety of sectors globally. As a result, its use will significantly grow your business.

Conclusion:

Incorporating infographics can boost your website’s traffic, sign-ups, and prospective clicks.

Since audience engagement is essential for a successful business, infographics are efficient for generating leads since they keep the audience engaged.

Bright Pixel, a Graphic design company in Pune, has a built-in team that understands the exact impact of infographics in a digitally growing World. Whether you are redesigning your website or trying to market your products in different ways, we are here to assist your organization with subject-oriented Infographics.

Kindly get in touch to learn more. Our team of experts can make your business thrive.

Restaurant Branding: How to Create a Unique Identity for Your Business

Restaurants compete in a highly saturated market nowadays. With several restaurants vying for a slice of the market, you need your business to stand out and secure a place. So, how do you go about it?

Well! What strikes your mind when you think about Starbucks? Excellent coffee, outstanding customer service, and elements like their logo or green aprons used by their staff? This is branding.

While delicious food and great ambience are certainly going to give you a sporting chance, a successful branding plan is necessary to ensure that your restaurant is a success. Creating a strong brand identity is a surefire way to help your customers quickly identify your service and products.

One of the best ways to boost customer loyalty is to have a distinctive and memorable restaurant brand. Create a timeless brand identity for your restaurant that appeals to your target market, and they’ll keep coming back and bringing their friends.

Branding ideas to create a unique identity
The company name, tagline, logo, tone, and typeface are the key elements that make up a brand. Every business focuses on these aspects to reflect its value to the market. Here are a few strategies to give your restaurant a unique identity.

Define your Brand

A potential customer will usually see your logo and branding even before visiting your website, tasting the food, or interacting with your staff. It is the face and the first point of contact, which can greatly increase the likelihood that they will become loyal customers. Your brand will greatly influence whether they enter your restaurant and visit again. The “tone and voice” of your brand are clear through your website, social media platforms, promotional items, live events, etc.

Can you imagine KFC without its red and white logo, for instance? The striking red colour promotes impulse purchases and is associated with excitement, enthusiasm, and a zeal for life.

However, a brand’s visual identity consists of much more than just a logo. It needs to be evident on your walls, in your menu, in your décor, and many other places. It should always be consistent and easily recognized, even beyond what our eyes can see.

Target your Audience

If your restaurant is near a university campus and offers reasonably priced food and drinks, it is safe to assume that most of your customers will be college students. Consider opening your restaurant, for instance, in a more affluent area next to business office buildings. In such a case, you might quickly start to become the preferred location for business lunches and networking functions.

By identifying your target audience, you should customize the way you communicate with your customers. It will give you useful information on how to enhance customer service and avoid any negative reviews. To identify your target market, pay attention to the customers that frequent your restaurant every day. A survey is another tool you may use to discover more about your consumers’ preferences.

Focus on Customization
Offer your clients something fresh and unique that they can only get at your restaurant. Consider extending your menu to include vegan and dairy-free options to draw in more clients with a variety of tastes. If your restaurant has a particular theme or merely serves a young, energetic clientele, you can customize your menu accordingly. Create engaging menu descriptions, menu names, and a menu that reflects the theme of your restaurant.

The branding and tone of your restaurant should be consistent throughout, from the logo to the packaging, interiors, colors, writing, signage, and more. If you want to design a cafe, you’ll probably utilize bold colours and typefaces. On the other hand, dark, subdued colours and typefaces will work well for a classy restaurant.

Consistency is Important
Consistency is one of the most crucial elements when it comes to effective restaurant branding. You must convey the same vibe both online and offline. The colours on your website and in your social media accounts should match those of your real location. Make sure your advertising is consistent with your brand if you’re considering it. In regards to offline marketing, the same is true. All printed products, such as flyers, posters, and business cards, must have your logo. If you don’t want to give your wait staff the proper uniforms, you may still ask them to wear t-shirts with the brand’s colours or custom t-shirts with your logo.

In conclusion, developing a strong restaurant brand strategy needs to be your top priority. If done correctly, it will distinguish your business from the many others that are currently open. If you want to develop a strong brand presence and work your way up, contact Bright pixel. We are a digital marketing agency in Pune with experts and professionals who uphold all digital marketing ethics while providing clients with digital marketing solutions. Start your digital marketing campaign with us and create a brand together.

5 Tips for Making a Perfect Corporate Diwali Gifts Even Better

One of the most anticipated times of the year, the holiday spirit has already begun. With that, your employees are keeping their hopes up for what you have in store for them

But seriously, have you made a choice yet? Will you still be using those diabetic candy boxes, dry fruits, and Haldiram Diwali gift hampers as gifts to ring in the festival?

So, have you planned on gifts? Or do you intend to dampen the enthusiasm of your team with disappointment?

Gifting can be challenging, mostly when it comes to corporate gifting. It can be an expensive affair, and organizations want as much value out of it as possible. Most organizations have policies in place when it comes to giving business gifts to their employees. Gifting to clients and prospects can also be a daunting task, as you want yours to stand out amid the rest of the assortment that they will receive.

Corporate gifts are constantly changing. What was once in style or acceptable is now out of date. As an example, businesses have shifted away from simply sending a box of chocolates, brownies, or dried fruits to creating or customized gift items.

Gifts must have a “wow” factor in order to be remembered. Here are some suggestions to keep in mind while choosing the best corporate Diwali gifts:

1) Customize the gifts

Be personal and pragmatic when it comes to gifting. However, personal does not imply having a name printed on a mug, and practical does not imply purchasing anything from a cheap store. Think of a gift that makes an immediate connection with the receiver and leaves a lasting impression. It not only has a strong brand memory but also makes it simple to distinguish your present from a probable stack of presents. Presenting them with a chic water bottle and office accessories with a personalized touch would be a great move.

2) Don’t be afraid to go for something out of the ordinary

As mentioned earlier, boxes of chocolates, religious idols, or crockery sets, once considered as popular business gifts, are now passe. Don’t be scared to think outside the box if you want your gift to stand out. Being out of the box doesn’t preclude it from being a useful present, either. Consider your audience when choosing an unconventional but useful product.

3) Do not sacrifice quality

Even if the budget for gifts per customer or employee is constrained, make sure the gift is of the highest calibre. The golden rule of corporate gifts is quality over quantity. For example: gifting a box of four excellent-quality chocolates would be preferable to giving a box of 12 poor-quality chocolates. The taste of those premium chocolates you gave them will stay in the recipient’s memory forever.

4) Presentation is essential

First impressions matter a lot. Present your gift so that it not only attracts the recipient’s eye at first glance but also creates a lasting impact. If you appreciate the gift’s packaging but still want to add a personal touch, you can simply attach a tag to the box or tuck a specially created card with your message inside. This adds a personal touch to your gifts while maintaining the packaging’s aesthetic.

5) Convey what the gift means

Gifting is all about the emotions you have behind it. And that’s what sets it apart from a random gift. It’s crucial to express the feelings behind each gift. Give an employee a gift, for instance, and convey a message from management about what the gift means to them. People are more likely to remember a gift if it has a message attached to it.

With the celebration of light and happiness, we aim to empower you to create an extraordinary bond with your employees that they will cherish forever. Make your business associates and employees feel valued by delighting them with a personalized token of appreciation. If you feel the same, let’s get in touch. At Bright pixel, we offer a wide array of options to give personalised and thoughtful gifts this Diwali.

How to choose a color pallet for your website?

It is no secret in the design world that choosing a color pallet is of utmost importance for ensuring the online success of your product or service. Colors arethe first thing that your audience notices, by default. It sets the first step of an emotional to connect as to how your customers will perceive your brand or service. So you see how the use of color is a powerful tool in establishing a brand identity.

We take a look at the statistics-

Approximately 85% of people claim that they make purchase decisions based on color.
Color boosts brand recognition by almost 80%
Approximately 90% of the purchase is based on the overall visual appearance of the brand or website.

A color pallet depends on the type of service, or the domain your business is into. E.g. if you are running a fashion business the use of bright, dark colors will suit the purpose; However, if you are an NGO or have a clinic, a subtle shade with cool colors such as (white, blue, or green) will fit the bill appropriately.

At Bright Pixel, a top Website Design Company in Pune, it is our constant endeavor to design websites suitable to the client’s needs and services. For a strategic web design, it is important to make use of color theory and color psychology.

Before we understand how to choose a color pallet for your website let us understand a basic color theory-

Color theory in short is the science of how colors work. There are 3 basic categories of colors and those are primary, secondary, and tertiary. Primary are the ones that do not get mixed (red, blue, and yellow). Secondary are the ones that are created by mixing two colors (orange, purple, and green) Tertiary colors are the ones created by mixing primary and secondary colors (magenta, vermillion, teal, amber)
How to choose a color scheme for your website? Based on the above points the first step is to decide on choosing the primary colors.

We give you some examples of the same-

Primary color Red- Implies excitement, passion, strength, and vigor (normally used for luxury products)
The brand associated- Lego, CNN, Red Bull YouTube, Netflix, and Toyota.
Primary color Blue- Implies trust, loyalty, dependability, Security, and Logic (normally used in the medical and corporate sector)
The brand associated- PayPal, Skype, Samsung, Oral B, Intel, and Ford.
Primary color Yellow- Implies youth, cheerfulness, optimism, intellect, happiness, and freshness. (normally used for eatables, and anything associated with the communication)
The brand associated – Maggi, Lays, National Geographic, Good Year tires, Idea network.

Choosing additional colors-

Once a primary color is decided then the next process is to choose a secondary or a tertiary color that will complement the primary colors. Normally secondary and primary colors go well with each other; especially when one has to use a CTA (call to action button) Yellow (primary) will complement purple and blue (primary) will complement orange.

Choosing background colors for your website-

Choosing a good background color is extremely important for your website as it will form the very base of your overall website. It is a standard practice that choosing off-white or more muted or pastel shades of primary colors will always look good. This way you can be more dynamic by using other colors and creating a color theme for your website. E.g. if you have a fruit selling business oranges, the colors that can go with the website can be white and orange. Or a combination of white, orange, and green (to signify it as an eatable or fruit)

Understanding typography color-

Choosing an appropriate typo color is the final icing on the cake for the website. You cannot just absolutely go wrong with it. Why? If people are not able to read the information how are they going to find out about your product or service?
It is recommended to choose a typo color that used tints of grey, and black and has a more softer and inviting look. People should be easily able to read the information without causing any strain to the eyes. It is also important to note that bright-colored typefaces should be used for certain important bits of information or trivia.
While choosing a color pallet for your website, experimentation is great however with the right use of colors.

Conclusion-

Choosing a color pallet for the website should never be a matter of personal preferences. It should be a well-thought-out process, keeping in mind design standards, current website trends, and most importantly what is your brand associated with.
As the leading Web Designing Agency in Pune, Bright Pixel has the most talented and creative team of designers to create user-friendly websites using the top design standards.

We love to discuss creative ideas! Drop us a mail or contact us at 9890721583

How to Get Google to Index Your Site- A Step-by-Step Guide

Who doesn’t want more organic search traffic to their website? We all do, right? Organic search traffic is significant for growing your website and business. Well! To drive organic traffic to your website, you need to be visible on the dominant search engine in the first place. And, to make your website visible, it needs to be indexed. If Google does not index your website, then you are essentially invisible. You won’t appear in any search queries, and end up receiving no organic traffic whatsoever. So, let us dive into facts on how to get Google to index your site easily and efficiently and the roadblocks to avoid hitting.

Before getting into the details of how to get your website indexed, let’s first go over a simplified explanation of how Google’s indexing works.

How Does Google Index a Site?

Websites that aren’t indexed aren’t included in Google’s database. As a result, these websites cannot be displayed on the search engine’s search engine results pages (SERPs).

To be indexed, websites must be “crawled” by Google’s web crawlers (Googlebot).

Crawling: The website is crawled by search engine bots to determine if it’s worth indexing. Web spiders, also known as “Googlebots,” are constantly crawling the internet and following links on existing web pages in search of new content.
Indexing: In this process, every web page is stored in a vast database (in Google’s case, its “Index”).
Ranking: The webpage is then ranked by the search engine according to criteria like relevance and user-friendliness.

Simply put, indexing means storing a website in Google’s databases. However, it doesn’t guarantee that it will appear at the top of the SERPs. Predetermined algorithms that take into account factors like web user demand and quality checks control indexing. You can influence indexing by managing how web spiders discover your web content.

Also, do not miss the most essential “noindex” tags.

Google won’t index web pages if you tell them not to. This is useful for keeping some web pages private. Web pages with the below meta tags in their <head> section will not be indexed by Google:

This is a meta robots tag, which tells search engines whether to index or not to index the page. If you want Google to index your page you need to change this “noindex” value to “index”.

How do you get Google to index your website?

Well! There are two options. You can just sit back, do nothing, and wait for Google to take action. Google will eventually take care of it if there are no errors, although it can take weeks or months. The second option is to improve Google’s ability to find your site and speed up the process, giving you more time to focus on raising your conversion rate, improving your online visibility, and, of course, creating and promoting some excellent content. So, here are a few strategies on how to get your website indexed quickly and easily.

1) Create an XML Sitemap

Your website’s URLs and details about the pages are listed in XML sitemaps. It enables Google to navigate your sitemap and identify the website pages you want to be indexed. You can create a sitemap that gets automatically updated by using plugins like XML sitemap generators.

2) Add Powerful Internal Links

Google crawls your website to find new content. So, including some internal links on the website is a great way to assist Google in locating your pages. After publishing, make sure your pages are linked together and upload hyperlinks to new content. You can do this from any other web page that Google can crawl and index. However, it makes sense to do so from one of your more “powerful” pages so that Google indexes the page as quickly as possible.

Why? Google is more likely to crawl these pages more quickly than less significant pages.

3) Prioritize High-Quality and Valuable Content

Low-quality pages are unlikely to be indexed by Google because they serve no purpose for users. Your website or web page must be “great and inspiring” for Google to index.

If technical problems do not cause the lack of indexing, the problem may be with the content. Because of this, it’s important to look at your web pages again and consider whether they are valuable. Is it useful for users? If the answer to any of these questions is “NO,” you need to improvise your content.

4) Eliminate Low-Quality Pages (to optimize “crawl budget”).

Simply put, the more pages your website has, the longer it will take Google to crawl your website’s pages. Too many low-quality pages on your website merely waste the crawl budget and make it difficult for Google to get to your most important pages first. It’s a great idea to remove low-quality pages from your website. It can only increase the quality of your website and have a beneficial impact on your crawl budget.

5) Check your robots.txt file

Since it serves as a guide for search engine crawlers, robots.txt files are a crucial SEO tool. Make sure your robots.txt grants Google access to crawl your website.

If your robots.txt file is not configured properly, you may unintentionally “disallow” Google bots from crawling your site, or particular pages on your site that you want Google to index. To resolve these problems, you must remove the relevant “disallow” directives from the file.

6) Use Canonical Tags Correctly

Crawlers can determine which version of a page is preferred using canonical tags. Without a canonical tag, Googlebot understands that a page is the preferred version and the only version of that page, and it will index that page. On the other hand, even if the alternative version doesn’t exist, Googlebot won’t index a page that contains a canonical tag since it will believe that there is a different preferred version of the page. You can use Google’s URL Inspection tools to check for canonical tags.

7) Build High-Quality Backlinks

Backlinks tell Google that a particular web page is important. After all, it must be valuable if someone is connected to it. Google indexes these pages.

Google doesn’t just index websites that have backlinks. Numerous (billions of) indexed pages exist without any backlinks. However, because Google values pages with high-quality links more, it will probably crawl and re-crawl these pages more quickly than the ones without. This results in faster indexing.

8) Publish your URLs to the Google Search Console

Even though Google may already be aware of, crawling, and maybe indexing your new or modified pages, you should still submit URLs to Google Search Console. By doing so, you will also be able to hasten the ranking process.

9) Submit your Sitemap to Google Search Console

Submitting your XML sitemap to Google Search Console helps you track your website’s indexing status. Although Google will ultimately crawl your website, publishing a sitemap accelerates the crawling process.

If you are looking to enhance search engine ratings and optimize your website, we at Brightpixel are here to help you. We are a team of passionate digital marketers who want to help you attract customers with a strategy and solutions tailored to your business. Reach out to us now and expand your business exponentially.

Digital marketing: A way up for manufacturing industry

The COVID-19 outbreak landed the manufacturing industry in uncharted waters overnight. Most manufacturers have to cut production, and though supply and demand are steadily making progress again, the ways of doing business have altered altogether. With stiff competition and the rise of innovative technologies, having an online existence is no longer an option for manufacturers—it’s inevitable, and if you’re struggling with this transition, digital marketing can benefit.

But do you have questions like, “How can digital marketing benefit businesses in this uncertain time?”Or how are the competitors leveraging digital marketing channels to promote their services and products? So, here’s how digital marketing can help the manufacturing industry.

Connecting with the customer efficiently

Digital marketing helps to connect with customers more efficiently. It helps you build a strong relationship with your customers by engaging them beyond the product sale. The benefits of digital marketing are not just limited to business-to-consumer (B2C) but also extend to business-to-business (B2B), especially when it is used as an effective means of interaction between companies and their partners and suppliers.

Digital marketing helps to connect with customers more cost-effectively. It allows you to reach out to your target audience at a very low cost, so you can save money on other aspects of your business like advertising, employee training, etc., thus helping you become more profitable overall!

Curating content that is relevant to your target audience

Today, the buyer isn’t dependent on the sales team to know about the product anymore. The internet provides all the information they want, and they can get answers to their questions without having to sift through heaps of non-relevant information. So, if you’re not providing thoughtful answers to customers’ questions, – your competitors will.

This is where digital marketing helps you. With content analysis, you can find out what kind of content or information your audience needs, why they need it, and how you can deliver it. It involves analysing the existing content on websites such as blogs, videos or any other form of media to understand what works well with your target customers. This will help you create more effective marketing strategies by identifying key problems faced by customers and then creating suitable solutions through your digital campaigns.

Building a brand and improving brand visibility

Branding is the process of communicating the value of a product or service. It helps to differentiate your product or service from similar ones. Branding has various components such as a logo, slogan, tagline, colour scheme, etc. Branding helps to increase the trust of consumers in your company and thus encourages them to buy from you rather than from someone else. In short, branding helps you build relationships with your target audience with the help of different marketing channels like social media posts, etc., which will eventually lead them towards buying your products/services.

Reaching out to new audiences amid tough market conditions

Manufacturers can use digital marketing to reach out to new audiences and expand their business reach. With digital marketing, you have access to an online global marketplace without any geographic boundaries. You can sell and interact with the customers in every corner of the world, which is impossible to do with traditional marketing techniques. You can share information about your offerings on social media platforms, create eye-catching landing pages, use different web forms to capture leads, utilize email marketing, and much more to attract prospects and increase the chances of conversion.

Looking at the above benefits, there is no denying that digital marketing is the future of marketing as it is more result-driven. It is simply the way up for manufacturing companies. If you are looking to grow digitally, visit us at BRIGHTpixel. We are a digital marketing agency with a team passionate about marketing and advertising, and we focus on building your brand and increasing your profits.