The Future of Print Media

The world is shifting to online media and transforming into a digital place as the technology is tightening its grip. With this, it is hard to imagine there was a time when all this was new and the print media was the most prominent form of advertisement and news. But with the increasing digital media do print media/advertising platforms such as billboards, magazines or newspaper ads still, have a chance?

The answer is – yes, due to a very basic reason – authenticity. Don’t get us wrong, we are not saying that digital forums are not authentic but there is so much on the digital forums that sometimes you are confused about what all to believe and which news is fake.

Let us put it in this way, would you believe in a huge billboard ad or would trust a WhatsApp forward?

Having said all the above both print and digital media have their pros and cons. In this blog let us focus on print media and advertising and what the upcoming years have got for it.

The Beginning Of Print Era

Printing has come into existence thousands of years ago. Though modern printing started in the 1300s when the printing press was invented. Printing was used to inscribe on various objects. It was also used in the publication of books, in making movie ads, street play posters, advertisements, and so on. Printing has been everything for the advertisers from baby boomer’s generation to the current generation X and even for the generations that were present before the baby boomers.

The Current

Millenials and Generation Zs are not averse to the power of print. The current print media includes newspapers and weeklies, magazines, brochures, pamphlets, billboards, posters and much more.

The Ongoing and The Upcoming Scenes for the Print Media

Print is very essential wherever there is a physical presence of the customer.

Be it handing visiting cards when you meet a new prospect or adorning your office or clinic with all the valuable information about the services your company provides in neatly printed boards or paintings, print helps in conveying the main voice like nothing else.

Print Ads are valuable

With more and more people installing ad blockers and turning a blind eye to digital pop up ads, print ads in the magazines, newspapers and many more mediums are finding more weight (quite literally as well).

The power of Billboards

Nobody can deny the charm and lure of a well-made and a well-placed Outdoor Branding. Even the huge brands such as Apple, MacDonalds, KFC, Lenovo, and many more utilize billboards to establish a connection with the audience in the right way and in the right place.

Print Supports Digital

Print Media acts as a great support system to your digital campaigns and thus increasing the output of the marketing ideas you implement.

Summary

So well as you can see the print media is definitely not in its dying phase, it also could be due to its traditional nature. Even though we accept changes and the world moves ahead we still, love to read the newspaper with the morning tea or open those freshly glossed magazine pages to read at leisure.

We at Bright Pixel understand the prowess print media possesses. Being one of the best graphic designing and printing companies in Pune we also provide brochure design services in Pune.

Head to our website to explore more of our print media services.

Eye Catchy Product Packaging

Introduction:

Customer behavior tends to cater to what attracts them. This behavior is reflected when they are looking for a product. Manufacturers have to keep this factor in mind as it plays a vital role in deciding whether the product will sell or not. Attractive product designing can be a time-consuming process therefore companies such as Bright Pixel offer their Product package design services to product manufacturers to make their creation stand out amongst other competitors in the market.

One such client of ours has bagged a great marketplace due to the food packing concept designed by us. Bhumi Foods is popularly known for its ready to cook meals and gravy packages that offer a variety of food and quick snacks choice. They have a range of ready to cook yellow, white, and red gravies. Bhumi Foods has become a brand by selling its products at affordable rates and increasing the variety of its range of products. Bhumi Foods is an essential client of Bright pixel for packaging and marketing solutions.

As the design of a product plays a vital role in the overall generation of revenue through the product, it becomes essential to invest in product design and the Package design services offered by Bright Pixel do exactly that. The wide range helps them connect with clients easily and offer them their product package and designing services.

There are various types of costs involved in making and manufacturing a product and the promotion of a product. Good product design promotes the products and adds various kinds of benefits to it, for example, if fruit juice boxes are made to look like the fruit of which the juice is

It makes the product easily identifiable
It allows for easy-decision making of the customer
Makes the product attractive which makes people want to check the product out
Creates recognition for the brand
Allows for customer retention to the same product

The product design can convey many details about the product without the need of reading one word about the actual product. Packaging also plays a vital role in the decision-making of a customer as more often than not people are inclined to buy products that look more attractive if they are presented with a choice of similar products.

Therefore, the design of a packaged product plays a vital role in the sale of the commodity. It shows dedication by the manufacturers towards the product and adds that hint of personal touch and care to the product which many consumers prefer as they tend to believe the people who make the product are putting in the effort to make their product stand out amongst others so there must be something about the product which makes it unique and different than the rest.

Pune is one of the rising cities in terms of digital marketing and with thousands of start-ups being set up each year the need for a graphic designing company is more than ever as the prospect of a boom in product sales is very real and the brand name can only prosper if the product is known by the mass of people and packaging build that image and a sense of similarity of a product to the customer.

In conclusion, attractive product design is the key to marketing and sales of a product, with the market growing each day, the need for good product design is more than ever to ensure proper sales as well survival in the market amongst thousands of products.

How does design impact your brand identity?

Web design agency in pune

Gone are the days when brand promotions majorly relied on permanent paint jobs. Times have changed. Smarter ways of marketing a brand have come up, which are way more effective and impactful too. Creating brand identity, investing efforts in branding and managing the brand and its online reputation together make any brand worthy – a large corporate, an MNC, a global biggie, a small-scale industry, a start-up, or a locally emerging brand. While brand identity is undoubtedly the face of a brand, it is important to make a brand ‘experiential’ through various effective branding strategies. And what else could be the most paramount tool than design?

It’s a fact that design elements hold a measurable impact on your brand identity, and it has grown much beyond its conventional definition of a logo, a tagline, typography and packaging. Design lets you communicate more about your brand with customers and prospective buyers. It reflects what you want to say through a brand in tens of different impactful ways. It helps your brand stand out and be unforgettable, pushes consistent branding efforts, delights existing audience and attracts more prospects, and adds more power to packaging if you sell physical products.

Realize the power of wall graphics and vinyl printing as branding tools

Have you been realizing lately that your physical office space is too plain and needs an immediate facelift? Do you think that your brand’s presence is not felt in its very own office space? Are you looking for an out-of-the-box promotional tool for the next event? Space branding might be the ultimate solution that you have been looking for.

Aesthetics and ambience at office spaces play a crucial role in growth of businesses. Space branding solutions have the power to create branded environments at offices or casual promotional settings. They can do a lot more than just adding your brand’s logo everywhere. Google, Amazon, Flipkart, Facebook, and several other behemoths have already set phenomenal examples in front of the world, and now it’s time that even the smallest and newest of businesses also adopt the same strategy to boost their brand identities to all new levels.

Modern businesses are realizing the significance of having a positive brand identity, both virtual and physical, and are thus considering it on priority. Marketing content, graphics, images, text and layouts, everything is high in demand. At the same time, it has become necessary to make sure that online and physical branding must complement each other to reflect the best results. Moreover, just like how the halo effect works for a brand’s identity amongst its targeted customers, it also determines the same amongst its employees.

While customers and prospects love experiential brand identities, existing and under-recruitment employees also demand the same when it comes to office environment, workspace sentiments and overall work culture. Apart from customer retention and client satisfaction, these effective marketing tools facilitate creativity at workplaces in a novel way. With contemporary business environments believing more in creating excellent first impressions, both virtually and physically, visual branding activities are garnering more prominence. Wall graphics are particularly in demand, followed by vinyl printing, and custom glass graphics.

We’re experts in wall graphics and vinyl printing solutions

Wall graphics can instantly transform ordinary wall surfaces into powerful marketing and branding tools. With wall graphics, walls of offices, co-working spaces, and even homes can turn into dynamic message boards. Boom in demand for visual communication solutions triggers innovation. While organizations are developing interest in this form of visual branding tools with an aim to extend their message, homeowners are equally interested in implementing these types of graphics for enhanced décor and ambience.

Vinyl lettering & printing can cast a lasting impression of your brand. Themed graphics, logo prints, mission & vision statements, inspirational & motivational quotes, branding messages and many other wall graphic elements – possibilities of communicating with clients and employees are virtually endless.

With brands getting more intangible, brand identities also have to be more visual, emotional, personal and experiential. Wall graphics excellently play the role of a storyteller. An extremely affordable kind of space branding tool, wall graphics are powerful enough to breathe a new life into your brand’s identity. If you wish to include affordable wall graphics solutions in your next marketing arsenal, we’re a premium creative advertising and brand design agency in Pune, specialized in graphics design, space branding, custom wall graphics & glass graphics and vinyl printing solutions.

Wall graphics personalize office or home spaces, offer them an inviting outlook and enhance communication. While businesses can communicate their brands better, residences instantly get visual appraisal with graphic solutions like custom wall graphics and glass graphics.

We’re a sought-after space branding company in Pune, with an expert team of seasoned design professionals and marketers. We’ve been working with corporate offices, hospitality chains, retail brands and non-profits on their space branding strategies. Customized wall graphics have been a great way for them to communicate their brand values with customers, prospective clients and employees. Vinyl graphics printing has also been way too versatile and cost-efficient for them in achieving desired results out of branding efforts.

Modernize your office space – go for space branding solutions like wall graphics and vinyl printing. Let your workplace be the picture of your brand, and let employees themselves be your brand ambassadors! Are you worried about fewer resources and lesser space to brand? We’re just a call away to discuss how you can implement office branding in limited space and how spatial graphic design ideas will influence your brand’s identity!