The Importance Of Logo

We are living in a period which is relying on digitalization. Since traditional business mediums are being replaced by digital platforms, it is getting easy for businesses and individuals alike to build a visible identity.

A logo is a symbol or design used to recognize an organization or companies, as well as its products, services, and employees, etc. Your logo will be visually printed on each of your products or services. Also used in brochures, social media posts, letterheads, visiting cards and many more. Subsequently, your business logo will turn into the face and representative of your business. These are fundamental to take your business to the masses. Yet, these materials will understand their objectives just when the logo of your organization is a remarkable design that stands out.

 There are a great many organizations lined up in the market to grab the eye of the customers. But, a fruitful company is the one that has created a unique identity for itself. Because of the brand recognition, the shoppers can quickly arrive at the company’s product and services.

Companies create this identity through numerous ways and logos are one of them. There are some vital parts of logo development that can turn the logo into a promoting tool.

Such Benefits Of Expertly Designed Logo

A logo is the keystone of any brand and regardless what type of brand or business you own, it is essential to have an expertly designed logo. Without one, your audience won’t recognize your company.

➢    A logo is the face or an identity of your business

You tend to picture a particular brand with its logo and identify with your experience and association with the company. Whenever you see a logo of a brand you have recently connected with, you really want to review the associations you have had with that specific brand.

➢    Logos drive customer dynamic

We make a judgment about the brand items and services, from simply a solitary look at the logo. This is connected with the related experience we have had with the brand, just as the visual itself. If the logo matches your perception about the sort of company you think it will be, it can impact the choices you make and the assumptions you have about them.

➢    Logos take into account fast brand recognition

Some brand’s visual characteristics are extraordinary so the brand can be rapidly and easily recognized.

➢    Logos make you stand apart from your competitors

A logo is directly connected with a business and what its services or products are. Endless companies could be offering similar services as yours, however what separates you from the rest is exclusively your logo and brand. This gives you the alternative to think of a plan that has an enduring first effect.

Some basic things should consider while designing a logo;

Branding techniques are no longer limited to just business cards & stationery, instead a lot is required to acquire a reputable position among the world’s competition. Social marketing platforms are playing a vital role in the thought of building brand recognition, the logo is the one aspect that is consistently visible. Designing professional and creative logos; follow the tips.

  1. First off all research and analyze the needs & goals of the business
  2. Creativity out of the box
  3. Your logo needs a core concept
  4. The psychology behind selected color
  5. Aim for easy recognition
  6. Simplicity & proportion
  7. Pick the right & suitable typography
  8. Make it scalable
  9. Test your logo on different mediums like outdoor media, social media, etc.
  10.  Understand your competition

 An all around planned logo can acquire more revenue (in a roundabout way), improve customer retention rates and permit individuals to trust you as a credible user. Practice surely makes awesome and by following these center tips, you will actually want to make an extraordinary logo that drives development to your image.

We Bright Pixel, a Logo Design Company in Pune, Maharashtra, provides logo design that will perfectly suit your brand. Our designers creatively mix the shape, color, font, and other aesthetic graphic elements to carve a professional logo.

Make your SEO strong; Here are some tips.

SEO Company in Pune

From the moment you start working on SEO on a client’s website, you may face countless optimization tactics. After heading down numerous loopholes, we Bright Pixel has come up with some important SEO tips to identify your low hanging fruit: the opportunities to generate great results with less effort.

Let’s first understand what SEO is and its Process.

SEO represents Search Engine Optimization, which is the act of increasing the amount and nature of traffic to your site through natural search engine results. SEO is the way toward advancing your online content so a search engine likes to show it as a top outcome for searches for a specific keyword.

You may consider a search engine as a site you visit to an inquiry into a box and Google, Yahoo, Bing, or other internet searcher, you’re using mysteriously answers with a list of links to pages that might actually address your inquiry.

Google and other search engines that you use have a crawler that goes out and assembles data pretty much all the substance they can discover on the Internet. The crawlers take each one of those 1s and 0s back to the internet searcher to make a list. That list is then taken care of through a calculation that attempts to coordinate all that data with your inquiry.

For eg., content quality and keyword research are key components of content optimization, crawlability and mobile friendliness are significant site architecture factors.

Why does SEO have importance in marketing?

SEO is an initial part of digital advertising, since individuals direct trillions of searches every year, often with business purpose to discover data about products and services. Search is regularly the essential source of digital traffic for brands and supplements other showcasing channels. More noteworthy perceivability and positioning higher in list items than your opposition can substantially affect your primary concern.

Here are some SEO tips.

  • Research for target audience
  • For increasing website traffic, it requires getting your site in front of the correct audience.
  • Improve already existing content with missing one.
  • Stick with longer content at least 2000 words will in general outclass more limited. content. Add relevant keywords.
  • Compose unique and relevant meta descriptions for every page.
  • Add inside links to new pages.
  • Decrease Bounce Rate and Increase Dwell Time.
  • Focus on video marketing.
  • Update the title and description on already uploaded videos to keep them searchable and significant.
  • Upgrade the video’s sound and video quality, just as graphic and pictures.
  • Coordinate recordings into the remainder of your site content.
  • Improve for voice search
  • Most voice searches are local this tip is for those who run local business or have a target group in a particular geographic zone.
  • Increase click through rate
  • Write headlines that appeal to searcher feelings. Use powerful words in your features to trigger a reaction from searchers. Include enclosures or sections for your titles to draw consideration.
  • Write a solid meta portrayal that separates your post. Grab visitors’ eyes with an over-the-overlap snare. Use internal connections to keep visitors moving to other relevant substances on your own site.
  • Remove that slows down your site
  • Information from a strange loop shows that a simple one-second delay in page loading can yield an incredible 7% loss in conversions.
  • Focus User Object
  • When directing keyword research, incorporate user intent inquiries and tie them along with voice search questions, similar questions, to help uphold those user intent questions.

Many more SEO tips out there, we have come up with some of them. We hope you’ve found these SEO tips supportive. We at Bright Pixel believe in providing a good quality work and best service. Have a look on our other blogs to get comprehensive knowledge of social media, web and other services. We Bright Pixel is an SEO company in Pune, India. We also provide Website Development, Web Design, Logo Design, and many other services.

Unlock Your Business, Digitally

Some of you must be facing financial difficulties due to this pandemic situation. Some have lost jobs. So what can you do? The simple solution is Digital Marketing. Wherever you have stopped, take one step to create your digital presence. You can start with the basics like promoting your product/service in-house on free social media platforms. What will it take? Just a few minutes or hours from your daily routine. Create your social media account post product/service related videos and creatives. Manage your account on a daily basis, or let just manage any digital media marketing company. Where you will reach 20% by managing your own, a Digital media marketing company (Ad Agency) will take you to 80%.

Before the decades, people used to make a lot of efforts to sell their product but now things have changed. Now you have to do smart work rather than hard work. Social media has a big impact on our personal life and business too. What the government has told us in a pandemic, to not interact with others in public? Okay, so following governments rules and guidelines, you can make your product marketing Digitally. You can reach thousands of people within an hour by uploading a post, snap or just a story on social media platforms. Today from small firms to big industries depends on Digital Marketing. Digitally we are growing day by day by following a trend.

Digital marketing is characterized as the segment of marketing that uses web and online based digital devices to promote products and services. Which includes websites, social media, email, and mobile apps. How does it work? To do digital marketing of your brand, you need your own company’s website, your company should be active on Social media platforms like Facebook and Instagram. Need some creative posts with product/ service information, catchy tagline and a logo. You can reach anywhere from your respective workplace by digitally.

Let’s just not focus on what you want for your business, but what you need for your business. For example, In today’s advanced generation, the public prefers to buy things from online websites instead of shops. In freetime usually what people do? They just scroll online shopping sites or messaging apps. There are many online websites available for buying clothes and even vegetables. That is the platform where you can do the marketing of your products/services. Hammer with creative, short and informative posts, no one has time to read big paragraphs. Your advertisement just needs to pop-up for manier times on respective sites or social messaging apps. To start your business well or to expand your existing business, you need to understand your company’s needs. The public should recognise your company, for that you need a logo for branding, catchy taglines, target audience, product design, engaging content, marketing strategies, and many other things. And for all of these we Bright Pixel are here to help you to grow your business and for new businesses we make a path to walk on. Here are a bunch of services that will make your brand popular and recognisable.

Your marketing quality is as important as your product or service quality

Is Your Web Design Hurting Your Conversions?

Web design Hurting Your Conversion
Is Web design Hurting Your Conversion

Are you puzzled why your conversion rate is so low? Several marketing professionals are willing to try everything possible on the planet to hike their conversion rates. They try making new calls to action, initiate campaigns to drive back traffic to the website, and offer perks to new clients who convert. But, when all these efforts fail to work, the marketing guys are helpless and pull their hair wondering what went wrong. Are you suffering from a similar situation? The reason could be as simple as poor website design.

Here are some of the key design mistakes that might be having an adverse impact on your conversions:

  1. Using Stock Photos

As buying or creating custom images can be expensive and involve great deal of time, several brands rely on stock images. Using stock images is usually distracting and can make your page look unprofessional. This is no sci-fi theory; it is a fact that has been proven by researches. Making an investment in professional photos is worth the effort. We at Bright-Pixel, Website Design Agency In Pune, understand this.

  1. Auto Play

Have you experienced how irritating it is when loud music starts playing or a promotional video begins as soon as you land on the webpage? You must have chosen to exit the website immediately. Most of the web surfers leave the webpage when caught by such off-guard music or videos if they cannot soon find how to silence it.

  1. Too Many Pop-Ups

A well-placed pop-up won’t affect your rate of conversion, but if it is affecting the user from reading the content, you need to give it a second thought. Make sure your pop-ups don’t scare away the users. Assess the click and conversion of each pop-up before deciding whether to keep it or not. Remove unnecessary ones to simplify your design of website and turn it user-friendly.

  1. Poor Content

Customers first skim through the landing page prior to decide whether to convert or not. That is the reason why your content should be easy to grasp. For instance, if you are an attorney, don’t put legal jargon on your website else your clients would be turn off. The message that you want to convey must be easy to understand.

  1. Too Much Design Elements

The golden rule in Web Designing is: ‘Less is more’. A fancy layout doesn’t work. Too many animations, pop-ups, images and videos would be ineffective. Too much design elements slow down the browsing speed. You may be mistaken that too many elements may grab the attention but it may in fact be annoying the user.

  1. Less Mobile- Friendly

It may seem apparent but there are several brands that fail to understand the importance of mobile-friendly website. It has been found that users first browse a product prior to purchase. If your website fails to be user-friendly the clients would not make a purchase. The load time should be swift as well. Bright Pixel, Website Development Company in Pune, makes their website interface easy to use.

  1. No Search Box

A search box is highly useful for a website as the customer may opt to search on your website if he fails to find something on the landing page instead of looking else where to find it. Lack of a search box makes the user compulsory to navigate through web pages. If the number of clicks to find the information are far too many when the client might choose to exit. You can avoid this by placing a simple search box on the top of the web page.

You can increase the rate of conversion and accelerate your business by adopting these changes in your website. If you are considering to build your own web site or need advice on Digital Marketing or SEO you can contact Bright Pixel – Website Design Company In Pune.Download WordPress ThemesDownload Nulled WordPress ThemesDownload Nulled WordPress ThemesFree Download WordPress Themesonline free coursedownload xiomi firmwareDownload WordPress Themesudemy course download freeShare on FacebookShare on LinkedinShare on Pinterest

How does design impact your brand identity?

Web design agency in pune

Gone are the days when brand promotions majorly relied on permanent paint jobs. Times have changed. Smarter ways of marketing a brand have come up, which are way more effective and impactful too. Creating brand identity, investing efforts in branding and managing the brand and its online reputation together make any brand worthy – a large corporate, an MNC, a global biggie, a small-scale industry, a start-up, or a locally emerging brand. While brand identity is undoubtedly the face of a brand, it is important to make a brand ‘experiential’ through various effective branding strategies. And what else could be the most paramount tool than design?

It’s a fact that design elements hold a measurable impact on your brand identity, and it has grown much beyond its conventional definition of a logo, a tagline, typography and packaging. Design lets you communicate more about your brand with customers and prospective buyers. It reflects what you want to say through a brand in tens of different impactful ways. It helps your brand stand out and be unforgettable, pushes consistent branding efforts, delights existing audience and attracts more prospects, and adds more power to packaging if you sell physical products.

Realize the power of wall graphics and vinyl printing as branding tools

Timeline Graphic Design

Have you been realizing lately that your physical office space is too plain and needs an immediate facelift? Do you think that your brand’s presence is not felt in its very own office space? Are you looking for an out-of-the-box promotional tool for the next event? Space branding might be the ultimate solution that you have been looking for.

Aesthetics and ambience at office spaces play a crucial role in growth of businesses. Space branding solutions have the power to create branded environments at offices or casual promotional settings. They can do a lot more than just adding your brand’s logo everywhere. Google, Amazon, Flipkart, Facebook, and several other behemoths have already set phenomenal examples in front of the world, and now it’s time that even the smallest and newest of businesses also adopt the same strategy to boost their brand identities to all new levels.

Modern businesses are realizing the significance of having a positive brand identity, both virtual and physical, and are thus considering it on priority. Marketing content, graphics, images, text and layouts, everything is high in demand. At the same time, it has become necessary to make sure that online and physical branding must complement each other to reflect the best results. Moreover, just like how the halo effect works for a brand’s identity amongst its targeted customers, it also determines the same amongst its employees.

While customers and prospects love experiential brand identities, existing and under-recruitment employees also demand the same when it comes to office environment, workspace sentiments and overall work culture. Apart from customer retention and client satisfaction, these effective marketing tools facilitate creativity at workplaces in a novel way. With contemporary business environments believing more in creating excellent first impressions, both virtually and physically, visual branding activities are garnering more prominence. Wall graphics are particularly in demand, followed by vinyl printing, and custom glass graphics.

We’re experts in wall graphics and vinyl printing solutions

Wall graphics can instantly transform ordinary wall surfaces into powerful marketing and branding tools. With wall graphics, walls of offices, co-working spaces, and even homes can turn into dynamic message boards. Boom in demand for visual communication solutions triggers innovation. While organizations are developing interest in this form of visual branding tools with an aim to extend their message, homeowners are equally interested in implementing these types of graphics for enhanced décor and ambience.

Vinyl lettering & printing can cast a lasting impression of your brand. Themed graphics, logo prints, mission & vision statements, inspirational & motivational quotes, branding messages and many other wall graphic elements – possibilities of communicating with clients and employees are virtually endless.

With brands getting more intangible, brand identities also have to be more visual, emotional, personal and experiential. Wall graphics excellently play the role of a storyteller. An extremely affordable kind of space branding tool, wall graphics are powerful enough to breathe a new life into your brand’s identity. If you wish to include affordable wall graphics solutions in your next marketing arsenal, we’re a premium creative advertising and brand design agency in Pune, specialized in graphics design, space branding, custom wall graphics & glass graphics and vinyl printing solutions.

Wall graphics personalize office or home spaces, offer them an inviting outlook and enhance communication. While businesses can communicate their brands better, residences instantly get visual appraisal with graphic solutions like custom wall graphics and glass graphics.

We’re a sought-after space branding company in Pune, with an expert team of seasoned design professionals and marketers. We’ve been working with corporate offices, hospitality chains, retail brands and non-profits on their space branding strategies. Customized wall graphics have been a great way for them to communicate their brand values with customers, prospective clients and employees. Vinyl graphics printing has also been way too versatile and cost-efficient for them in achieving desired results out of branding efforts.

Modernize your office space – go for space branding solutions like wall graphics and vinyl printing. Let your workplace be the picture of your brand, and let employees themselves be your brand ambassadors! Are you worried about fewer resources and lesser space to brand? We’re just a call away to discuss how you can implement office branding in limited space and how spatial graphic design ideas will influence your brand’s identity!

Key Features Every E-Commerce Website Should Have

Key Features Every E-Commerce Website Should Have

E-Commerce is the exchange of products or services online without any geographic hurdle to buying. Basically, if you sell anything directly via your website then you possess an E-Commerce website. In order to run an online business, an eCommerce website is utmost essential. Still, it is of equal importance to incorporate all the significant features in the website to ensure success. A fair enough E-Commerce website will provide all the means to the buyer and the trader to facilitate them in getting involved into a fruitful transaction.

There are certain elements every ecommerce site should possess to remain relevant and competitive.  Here is a list of top 10 features every E-Commerce  website should have:

  1. Shopping Cart
Online selling

This is a vital feature of every E-Commerce store. The cart is where your end customers store their stuff to continue with the checkout procedure. A flexible cart allows user to checkout comfortably.

  • Payment Gateway Incorporations

A decent E-Commerce  website offers you an alternative of incorporating several payment gateways by not restricting your options to a selected few. Bright Pixel, Website Design Agency In Pune, builds sites with pre-approved payment gateways that you can easily integrate with your online store.

  • Order management

A complete order management panel shortens the task of the trader by providing means of getting thorough information pertaining to cancellation by buyers, refunds, Cash On Delivery, verification of order, status of exchange order much more.

     4. Security

This feature ensures that no critical information for instance credit card details gets saved and the checkout is processed via a safe and secure payment gateway. The passwords must be hashed and not stored in a readable form.

Security

    5. Scalable Infrastructure

The host infrastructure should be able to scale up with increase in traffic. A higher inactivity leads to fall in transaction rates and results in monetary loss. The site should provide excellent uptime, assuring that the website is readily available everywhere and at any time. At Bright pixel, Website Development Company In Pune, we help in constructing websites that are scalable.

     6. Mobile Friendly

Great E-Commerce websites usually offer outstanding mobile compatibility. According to an estimate 80% of all online adults possess a smartphone. Mobile visits, in quite a many case now, outrank desktop use. Your E-Commerce site needs to be designed and built for all devices, not just a personal computer or laptops.

      7. Reports

The reports should be accessible which contain in detail information about the orders, customer database, and product reports in terms of catalogue. It is highly useful for analyzing the growth of the business. The websites should preferably be pre-integrated with marketing tools and analytics to enhance the Brand Marketing and read reports about the performance of the store.

    8. Integration of Logistics

Integrating logistics services permits not only seamless shipping but also assures that the merchant and the buyer get real time courier informs along with order tracking capability. This lets the user to manage shipments from the same panel rather than approaching the courier partners distinctly.

    9. FAQs

Having common queries swiftly and easily answered will refrain buyers from cancelling a purchase due to lack of proper framed returns policy or your delivery timescales. That is why you must get an FAQ section.

FAQ’s

   10. Product Pages

Each product should mandatorily have its separate page that provides details about the product and has other significant information such as variations, price, dimensions, delivery timescales, pictures, reviews and social share buttons. 

An E-Commerce site needs not merely be pleasing to the eye but must offer a stress-free shopping experience too. By developing an online store with Bright Pixel, Website Design Company In Pune, it is easy to navigate along with a seamless checkout process on any device and you will retain your customers and expand your business by acquiring new ones.

How to Grow Your Small Business with Retargeting Advertising?

Imagine this scene: You visit a shopping site to find the perfect pair of shoes for your morning walk. You chose one and place them in your cart, but as you’re about to place the order, you receive an urgent call that provokes you to leave the site before you can finish the purchase. In the material world, that is where the story sadly ends. Your pair of perfect shoes sit in your abandoned shopping cart, and you probably fail to recall about them.

But, how would be the situation if the store had a means to keep track of you and the shoes you nearly purchased? How would it be if, a few days later, you see an advertisement on an email flyer offering those perfect shoes and present you a 15% discount? Would you purchase them?  You’d be more probable to remember how perfect the shoes were and finally go back and buy them. Basically, this is how retargeted ads work.

What is Retargeting? Simply put, retargeting is the process of converting window-shoppers into buyers. It is a marketing strategy that allows you to target users who visited your website for the first time and left without converting.

As per a research, only 2% of users that visit your website initially for the first time will convert or follow through with your call to action. With this approach, yet, you can try re-engaging the remaining 98% by screening them appropriate ads meeting their interest to get them to come back to your site and make a purchase.

There is a constant evolvement in the digital advertising space. Along with this evolution arrives the need for segmentation. Delivery of a convincing message to your site visitors who are not converted is a valuable method for growing sales and to capitalize on your digital Return on Investment. The necessity to be shrewd with the messaging, and continue your focus on the long term, is further vital than ever.

Irrespective of how memorable or interesting your business might be, majority of people who visit your site or are going to leave short of signing up, buying, or contacting you. Retargeting ads keeps your brand in the memory of visitors after they leave, giving you a second, third, or even fourth chance to fetch them back and convert. Retargeting can be unbelievably effective for businesses that invest the time and effort to manage and optimize their ad campaigns.

Why Retargeting is must to bloom your small business? Retargeting, is a commanding way to reach your customers with exactly the right message at exactly the right point in their customer journey. Retargeting is an honestly upfront, cookie-based practice. Each time a new visitor visits your site, the code known as a pixel drops an unspecified browser cookie. Further, when your visitors browse the web, the cookie will allow your retargeting provider know when to display your ads, confirming that your content is visible only to people who have formerly visited your site.

At Bright Pixel, a leading digital marketing agency in Pune, you can meet your retargeting advertising needs. You can let your business grow manifold by advertising via our online marketing company in Pune. The two main goals for retargeting campaigns are typically awareness or conversion and these goals are met by Bright Pixel, social media agency in Pune.

Regulating marketing budget will help to sustain efficiency in a stagnant market

With each passing day, newer compromises are being made in order to sustain a basic standard of living in the world. The world has sheltered itself into a cocoon and adapted itself into a new world which prioritises an online existence. This world changing pandemic has hit the all the industries extremely hard but it has delivered a heavy hit the vital bolt which keeps the wheel turning; the marketing industry.

In a world, where consumers are not able enough to physically purchase products, marketing plays an extremely vital role. Industries have been squeezed dry when it comes to revenue, the lack of demand has dealt a heavy hand to several industries for e.g. Ecommerce, Travel, Sports, Entertainment, etc. This has created a revenue and demand vacuum in the world. In lieu of this disaster, several companies have thought about sucking their marketing budgets dry. With a withering revenue stream, having an exponential marketing budget might seem foolhardy. However, a complete elimination approach might prove to be a worse tactic. No marketer can expect a client to sustain a continuous influx of funds, but with an Online Marketing plan which regulates resources and churns out an optimum usage plan might be able at least sustain their position rather than dive deep into obscurity. Branding works best long term and cutting the marketing budget too much without urgency can have an extreme negative impact on the brand after the pandemic is over. Digital marketing agencies in Pune must work tirelessly in order to implement a marketing plan which thrives in this shaky and unpredictable market.

Social media marketing

Being opportunistic at a time like this is a must, preparation for recovery and thriving in tumultuous situation has to be done through a constant online presence in the minds of consumers. Using a social media marketing tunnel is extremely useful, when resources are low using them to cement and gain interest in popular products is a good way to keep consumers engaged and avoid critical situations. Now is the time to explore low cost techniques which will keep your brand visible to consumers on a steady basis. Customer service is an important conversion factor, so by optimizing your user interface and regularly upgrading it will ensure a fast paced and fluidic experience for consumers. Maintaining a constant communication with your target consumers can help in hearing and understanding their needs and learning more about the market through Social Media will help in directing your resources into a funnel which is sure to gain benefits. Marketing agencies in this unpredictable market must be able to understand which approach will generate the most revenue and earn new but loyal customers. Regularly upgrading and updating evergreen content will keep consumers engaged and will keep the brands existence fixed in their mind. Basically, a marketer must use their limited resources to retain the existing customer base, get visibility in the target market and drive conversions.

Bright Pixel is a web designing agency in Pune that provides you a one stop to all your web branding needs. It takes into account the need for a bullish E-commerce presence in today’s quarantined world and aids companies to reinstate and reintegrate their firm grip on this Web based market. Bright Pixel not only offers a fluidic marketing platform, but it also assists companies in building a finer cutting edge required in today’s Consumer headed market. Graphics, Content, Analytics, Brand Development and Integration, Web Design are just a glimpse of what Bright Pixel can provide.

GIFs VS Non-skippable Ads – pros and usage tips.

Gif Vs Non – skippable ads

Are you wondering what would work better for your organization? A GIF or a Non-skippable Ad? Then this is the right read for you.

If you think about it, the only reason why both – a GIF and a Non-skippable Ad are put into the same scale for comparison, is the duration. GIFs are a maximum of 8 seconds and Non-skippable Ads are a maximum of 10 seconds. Then what should one choose? Before we get into the points that one must consider while getting one of these done, let’s run through a quick question. What are GIFs and Non-skippable Ads? GIFs are a series of images run at comparatively low speed in order to bring about a seemingly unreal movement. They were introduced around 2 decades back and have been trending ever since.  And to know what a non-skippable ad means, remember showing someone something on YouTube. An ad starts playing and the skip button isn’t enabled? These are Non-skippable Ads. YouTube introduced these a few years ago and fortunately for the marketers and unfortunately for the viewers, they have changed the outlooks of the marketing world

Here is a list of why GIFs are trending for nearly 25 years now.

– They are short.

– They are cheap to get made.

– One can perceive the message without wasting a lot of time.

– They are humourous and more appreciated.

– Can convey a message worth a thousand words in a couple of moving images.

Now here is why Non-skippable Ads are doing wonders too.

-They can’t be skipped! One has to watch the entire thing. So if the ad is made interesting enough, marketers actually get a platform to make a difference.

-They are short and convey a lot in a matter of a few seconds.

-Unlike GIFs, the word limit is more here. The marketers have audio plus visual. Therefore they are great for longer messages.

Depending on what the message is, what the available platforms are and what budget constraints you have, you should optimize your investment by making the right choice. A lot of organizations add a pack of GIFs to their regular mailing. This ensures that communication is warm and yet formal. Non-skippable ads are usually shared across platforms like youtube or in-app advertisings where they are more effective. Non-Skippable Ads work wonders on platforms where they can’t be skipped. One cannot ensure their viewership if they are shared via emails or other social media platforms. Therefore you need a campaign manager. Someone who knows the deal, an expert.

At Creative Splash, we help you through the entire process. Right from the decisions regarding what to choose, up to it’s execution and broadcasting, we do everything for you. You can sit back and relax while you see the wonders your communication tool creates. We take pride in being one of the best 3D animation studios, VFX studios, and live-action video makers. We also provide AR-VR facilities. Making GIFs and Non-skippable Ads is also done inhouse. It’s time for your organization to embrace changes and get yourself this new media. Reach us to get it done for you.

ऑनलाईन विक्रीतून व्यवसाय वाढवा – Article 2

हेन्री फोर्डने पहिली मोटार रस्त्यावर चालवली तेव्हा काही जुन्या विचाराना चिकटून राहणारे लोक म्हणाले, हे तात्पुरते ‘फॅड’ आहे जे जाणार  आहे आणि घोडागाड्याच कायम, पुढेही राहणार  आहेत. आज जगाला किती वाहनांचा उपयोग झाला हे आपल्याला दिसते. याचा अर्थ नक्की की ज्या नव्या गोष्टीत जगाला उपयोग दिसतो ती गोष्ट लोक उचलून  धरतात, अधिकाधिक वापरतात.

थोडक्यात बदलत्या काळाबरोबर आपणही दृष्टिकोन बदलायला हवा !

तुम्हीच विचार करा… आमच्यावेळी असे नव्हते… आमच्यावेळी हे, ते  नव्हते, असे आपण किती दिवस बोलणार. साधे उदाहरण  घ्या. चुलीच्याजागी किचन गॅस आला, आता इंडक्शनवर स्वयंपाक होतो. कारण काळ बदलत जातो, नवनवे प्रोडक्ट्स येतात. जीवनशैली बदलते. तरीही काही व्यक्ती आपला दृष्टिकोन का बदलत नाहीत! या मानसिकतेचे एक कारण आहे. त्यांना जे चालले ते ठीक चालले आहे, मग का ते बदलायचे असे वाटते. नव्या गोष्टी स्वीकारण्यात त्यांना रिस्क वाटते. त्यांना नीट माहिती नसते, ती किती सोपी आहे, प्रगत आहे, त्यात कसा जास्त फायदा आहे ते तो माहीत करून घेत नाहीत. जे हे समजावून घेतात तेच पुढे जातात, जीवन, व्यवसाय समृद्ध करतात.

आज नव्या जगात सगळ्यात मोठा बदल आणला आहे मोबाईल फोन्स, कॉम्पुटर व Internet & websites ने आपली एकदुसऱ्याला  संपर्क करण्याची पद्धत बदलली आहे, वेगवान झाली आहे.  वस्तूंच्या खरेदी-विक्री करण्याच्या पद्धतीतही बदल झाला आहे.  लोक  आता जगभर online shopping करत आहेत. घरी लागणाऱ्या गहू तांदळापासून कॉस्मेटिक्स, कपडे, शूज व मोबाईल फोनपर्यंत आपण वेबसाईट पाहून वस्तू विकत घेत आहोत. या पद्धतीला आपण म्हणतो Online shopping, ती  आपण करतो E-Commerce website वर !

ऑनलाईन शॉपिंग-आता खरेदी लगेच आणि सहजपणे !

आठवा, परवाच तुम्ही बेडशीट्स खरेदी करण्यासाठी काय केलेत! मार्केटमध्ये गेलात , वेगवेगळी बेडशीट्स पहिलीत,  अनेक दुकाने फिरलात, व शेवटी पसंत पडलेले बेडशीट घरी आणलेत. यात वेळ, एनर्जी व पैसे खर्च झाले. हेच बेडशीट तुम्ही Online shopping website वर घरबसल्या मोबाईलवर, एखाद्या वेबसाईटवर सर्च केले असते व एका क्लिकने ते  घरपोच मिळवले असते. ऑनलाईन खरेदी आज इतकी सोपी व बचतही करणारी आहे.

तुम्हीही ऑनलाईन विक्रीतून व्यवसाय अनेक पटीने वाढवू शकता- थोड्या बजेटमध्ये!

व्यवसाय वाढवण्यासाठी आपण शोरूम ,शाखा वाढवतो. पण याबरोबर आता तुम्ही तुमच्या प्रोडक्ट्सची विक्री ऑनलाईन करू शकता. यासाठी मार्ग आहे आपल्या कंपनीची E Commerce Website तयार करणे! Web Design Agency in Pune ही ईकॉमर्स वेबसाईट तुम्हाला तयार करून देऊ शकते  या वेबसाईटवर तुम्ही आपल्या प्रोडक्ट्चा व त्यांची किंमत  सांगणारा E catalogue दाखवू शकता.

Ecommerce website:  पुरेपूर फायदे!

हा मार्ग तुम्हाला वाटतो तसा खर्चिक व अवघड नाही. तो वापरण्यास सोपा आहे.

  • शोरूम,दुकानाचा कामाचा व्याप व खर्च नाही.
  • वाजवी खर्चात ही वेबसाईट होऊ शकते व वेळोवेळी नवे प्रोडक्ट्स त्यावर दाखवता येतात. कमीतकमी संख्येची expert टीम हे काम करू शकते .
  • शोरूमसारखी यास सुट्टी नाही- येथे हा व्यवसाय तुम्ही २४ तास करू शकता.
  • ग्राहकांबरोबर प्रोडक्ट्च्या किमतीची घासाघीस नाही. पेमेन्टचे अकौंटही उत्तम ठेवता येते . यासाठी वेबसाईटला तुमच्या बँकेचे खाते जोडता येते व ग्राहक प्रोडक्ट् ऑर्डर करताना कार्डने पेमेंट भरतो व ते थेट तुमच्या खात्यात जमा होते . यालाच Payment gateway म्हणतात.
  • सर्वात महत्वाचे, तुमची वेबसाईट साऱ्या जगात प्रसारित होते व जगभर तुमचे प्रोडक्ट् विकले जाऊ शकते व व्यवसाय जगभर वाढतो.
  • ह्या वेबसाईटचा तुम्हाला जगातील हव्या त्या भागात प्रसार वेबसाईट एजन्सी तुम्हाला करून देते. त्यामळे तुमचा व्यवसाय तुमच्या Business & marketing Target प्रमाणे वाढवता येतो.

Bright Pixel ही Website Design & Development Company in Pune आहे. या एजन्सीने ऑनलाईन कॉस्मेटिक ब्रँड [ SSCPL Herbals ], पेंटिंग्ज [Saiartonline] , ऑनलाईन पैठणी [ Swapnagandha collection ], औषधे [ Green pharmacy ] कंपन्यांच्या ईकॉमर्स वेबसाईट Ecommerce website केल्या आहेत. दर महिन्याला ही एजन्सी या वेबसाईटवर नवनवे प्रोडक्ट्स या कंपन्यांनी दिलेल्या  माहितीनुसार प्रसारित करते व वेबसाईट्चा  प्रसार करते. यातून या Online sale of products दिवसागणिक वाढतो.

या कंपन्यांच्या वेबसाईट तुम्ही अवश्य पहा व त्यानंतर Bright Pixel website नक्कीच पहा . यात तुम्हाला Ecommerse website वेगवेगळ्या प्रोडक्ट्स साठी कसे  केले आहे हे पाहावयास मिळेल. यावर तुम्हाला Graphic design, Space branding , Brochure design, Website design, Digital marketing कामाची उपयुक्त माहिती मिळेल