DONT QUARANTINE YOUR BUSINESS PLANS

Quarantine – A period of isolation. Frustrated??? Worried for your business???

There’s no equation these are uncertain times, but how we have business and leaders react to the situation and proactively prepare for the future will set us apart.

We do not allow us all to go out, but technology is allowing people to carry on in many areas of their work. We can assume that the more people are working from home, the more flexible the ‘workday’ becomes. This means that people may do personal or business types of searches at any hour of the day or evening. So why waste time????

How a business treats marketing can make or break them. The answer in these times is to not stop marketing. It’s a good idea to reallocate the existing marketing budget (like the budget for events or billboards) to different digital channels.

To – dos for marketers in the current crises.

Shift Offline To Online Marketing.

Website and social media platforms are excellent marketing tools. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways. Morden business must ensure that we do not leave them behind. An online presence is one of the most important investment that a business can make.

Create A Standout Business Website.

Think of your website as the cornerstone of your brand. It will probably be the first point at which people learn about your business.

Redesign Your Website.

Ideally, you should do a full redesign of your website every two to three years to stay Morden. A website should communicate in a better way with your customers. To make your website more appealing and easy navigation system to gain more visitors and increase sales. To make the website more visually appealing with the latest graphic technologies.

Search Engine Optimisation.

SEO is a long-term strategy. You should not divert your SEO budget, you should carry on because Google’s algorithms are not taking a break during a crisis.

Ramp Up Your Digital Content.

Most consumers shop across multiple channels want to connect and engage with brands through digital channels. Most business has made or are begging to make the transition to better engage today’s digital consumers. They must integrate offline with online methods, they must collect consumer data across all touchpoints, and marketers understand that personalized digital experiences will drive success.

Don’t isolate your business marketing.

For more details, please contact “Bright pixel” Pune most reliable digital marketing agency.

Bright your business future with bright pixel.

Stay home.. Stay safe .

Print Marketing vs Video Marketing

Put the word video in a text and the chances of it being read increase by 13%. That is the kind of power that videos hold today. It wouldn’t come to you as a surprise if I say that video marketing is more engaging than conventional print marketing.

In conventional print marketing, the makers build campaigns with attractive marketing strategies. Then the content is built and broadcasting is done. But it wouldn’t be wrong to say that print marketing is very passive. Whether a message will reach its targeted audience depends just as much on the potential viewers and their state of mind as it depends on the marketer. Say, for instance, a campaign is designed, it is hung as hoardings and sent out as leaflets in newspapers. Firstly the reach is limited. Even if the message reaches the viewer physically, it still might not be read. The message would reach the audience only if they liked the print enough to grab their attention, and if they are in that particular mood and state of mind. In short, in conventional communication, the marketer has a lot less control.

In earlier times making videos was more expensive. But with the availability of new media, it has become more dynamic and impactful. One has to literally be on their toes to keep a track of the changes and update their communication accordingly. And therefore print has a very specific audience now, but with a video, you can reach out to the entire world (not even kidding). There are videos for everything; corporate films, explainer videos, industrial animation films, product films, ad films. Any sort of message can be conveyed through a video. Here are a few mind-blowing stats about video marketing and communication–

Youtube has more than 2 billion users as of April 2019.

There are 30 million daily active users.

In India, we have 265 million monthly active users.

There are 4.39 billion internet users out of which 483 million internet users are from India.

1/3^rd of the total internet users are on Youtube.

50% of the total video content viewed is viewed on mobile phones.

82% of the video content is watched on Twitter.

Videos increase the organic traffic on websites by 157%

If videos are embedded in websites, the traffic can be increased by 50-55%.

500 million hours of videos are watched on youtube alone every day.

And here’s my favourite: 95% of the content received in the form of a video is retained by a viewer as against 10% of the content received through an image.

So it goes without saying that everyone needs video marketing today. The real deal is understanding what sort of videos to make. This is where the role of a good video marketer begins. Here are a few points that you would want to consider before deciding how the videos should be-

-Short content works like magic. Yes! Everyone knows that marketing videos should be shorter than 2 minutes. But have you considered 10-second videos or unskippable ads as they are popularly known as?

-Content optimization

Make optimum use of the video duration by putting in content wisely, but know when to make a separate video, too!

-Cliffhangers

When you leave the audience with rhetorical questions or even questions that they do not have answers to. The content stays with them more. In the first case, it stays in the minds because it makes them ponder upon it, while in the latter case, there is more engagement and people wait eagerly for a sequel video. Either way, the use of cliffhangers makes videos really interesting.

-Choosing the right platform

A lot of things change when users pick the right platform. One should have a video marketing strategy in place before they pick the channel of broadcasting- be it social media platforms, television, e-hoardings, or multiplexes.

At Creative Splash, we do everything from video marketing strategies to execution and distribution. We expertise in using marketing tools, marketing analysis and are therefore one of the best video production studios in Pune. Get in touch with us for all your video making needs.

7 – Off-Page SEO Strategies

What is on-page SEO?

On-page SEO consists of things associated with an internet site that you simply can control and directly manipulate. The foremost basic tactics that are used for on-page SEO are using keywords in your content, optimizing meta descriptions, HTML code, alt tags, and title tags. Aside from this, it’s also important to think about things like content quality, page performance, and content structure.
Off-page SEO refers to the factors that occur outside your website which will indirectly be influenced.

What is Off-page SEO?

As mentioned earlier, off-page SEO refers to all or any the activities that happen faraway from your website. These activities can helps to increase the ranking of a page with search engines. In simple words, off-page SEO tells Google what others believe your website.

Importance of Off-page SEO

Google takes many off-page factors into consideration when deciding where to rank a webpage. A huge majority of individuals start their searches on Google. Combine that with the very fact that the primary five results on Google get 67.6% of all clicks, and you’ll understand why off-page SEO is vital.
It’s no surprise that traffic is extremely powerful for a business. And organic traffic generally features a lot of specific and high intent traffic, which may cause better quality leads.

What are the off-page ranking factors?

The most common off-page ranking factors are – Link Building, Social Media & Social Bookmarking. Therefore, it’s essential that you simply have well-placed techniques and methods associated with off-page optimization.

Off-Page SEO Strategies to Rank Higher on Google

1. Link Building Remains King

Link building is that the practice of building one-way hyperlinks, also referred to as backlinks, to an internet site . However, quality is more important than quantity. Why? Because when someone links to a different website, they’re effectively saying it’s an honest resource. it’s widely accepted that when all ranking factors are equal, the quantity and quality of backlinks make the difference between rankings.
Before developing quality link building strategies, there are four attributes you want to understand:

1. Do follow – Dofollow may be a link that tells the search engines to crawl them and count them as contributions for quality link building.
2. No follow – Nofollow links are links with a rel=”nofollow’ HTML tag. This tells an enquiry engine to not associate an internet site thereupon link.
3. Sponsored Links – the rel= ”sponsored’’ may be a new sort of designation Google released on September 10th. they’re paid adverts within the sort of hypertext that shows abreast of the results page.
4. UGC Links – Rel = “ugc” is another new designation Google released on September 10th. UGC is brief for “user-generated content” like links in blog comments, forums, etc.

2. Establish Your Expertise

Building thought leadership within the online sphere comes with many benefits. It can improve your SEO, create brand recognition, and convey repeat traffic. Moreover, visitors will likely stay your website for much longer. This may allow you to push them to different websites through internal links. Why is that important? it’ll increase the interaction metric and contribute to SEO success.
But there are more benefits of building your expertise within the industry:

Higher indexing and crawling rates for your website

Attract quality website traffic
Increased leads for your business
Higher CTR supported brand recognition
Building visibility online
Increasing rankings on search engines
Improving website conversions

Here is how you’ll establish your thought leadership:

Stick to your area of experience .
Speak at industry conferences
Get published on websites like Forbes, Entrepreneurship, Business To Community, hooked in to Success, as often as possible

3. PR Is Now Digital

Digital PR may be a tactic that brands use to extend their online presence by gaining press hits, citations, and high-quality backlinks. When done right, it can increase your website’s reach and visibility by driving referral traffic. It also proves to look engines that your website is legitimate, relevant, and active. Thus, leading to much higher trust scores and better rankings.

Here are a couple of methods of digital PR which will impact your SEO:

Blogger Outreach
Online Press Releases
Social Media Marketing
Online Reputation Management

4. Make the web mention You – Brand Mentions

In simple terms, a brand mention is when someone talks about your product online. Here are a couple of alternative ways to create mentions:

Guest blogging
Social campaigns
Providing strong Customer Service

5. Get Your Video Production Game On

Over the years, videos have proven their ability to extend online visibility, website traffic, and website ranking. Videos end in 50x more likely to realize Organic Ranking than Plain Text Results.
Videos are helps to reduce bounce rates, increase click-through rates, improve backlink profile, among others.
Therefore, investing time and money in video production may result in some amazing results for both your SEO and marketing purposes.

6. Breath New Life Into Old Content
Content repurposing allows you to use old content and gain value from those blogs and posts. once you prefer to repurpose, you have already got a headstart on the creation process. There are various benefits of repurposing your content also . It allows you to possess more high-quality content which can cause a greater online presence.

Let’s take a glance at how you’ll repurpose your content:

Turn webinars into video tutorials
Turn old blog posts into comprehensive guides
Turn internal data into case studies
Turn PowerPoint presentation into a slide deck
Turn visual content into a Pinterest board
Turn quora q & ans into a blog post
Turn slideshow into an infographic
Turn blog posts into tips newsletter
Turn blog posts into a podcasts

7. Leverage Local Business Listings
You may wonder how your business information is said to your website’s ranking. It all boils right down to your overall quality score. Google looks at every place your business is online and assigns you a score via a sophisticated algorithm.
One way to enhance this score is to make sure that your business is mentioned everywhere correctly. Even a comma within the wrong place can affect your quality score. Moreover, having your business listed in many authority directories helps with SEO link building.
Google My Business, Yahoo Local, telephone book, CrunchBase are a couple of online directories that you simply can get your business listed on.

4 Important Tips Of Branding

The original mad man and ad Guru who launched Fevicol, Dove and American Express 50 years ago says it in a nutshell about branding in simplest words-

“It isn’t the whiskey they choose, it’s the image.”

― David Ogilvy

Well, the norm that is still reigning supreme in the digital age.

The branding and brand image promotion starts from logo and reaches to

digital media.

Tip1: Create a brand identity.

Logo design speaks for brand identity, benefits and image-which is further transferred in its brand positioning line, color scheme and promotion in media.

Tip2: Build the brand image objectively

To build the brand image in totality, a certain benefit is projected as a differentiator. One has to consider its positioning viz-a-viz its price, target buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts of safety. Although all products in the same genre have similar benefits.

Tip3: Include digital media in your brand promotion plan.

Create website, social media presence on FB, INSTAGRAM.

Also, make communication with the prospects through mailers. This way you will have the brand presence on the internet.

Tip3: Maintain continuity

The most important thing in branding is continuity. Remember ‘fair & lovely’ cream- the entire advertising from packaging to poster to FB page to tvc’s – everything is in Pink color. So make sure you achieve it in digital media for faster recall.

Tip4: SEO is equally important for brand promotion

Your brand may be good, the website may be effective. Yet the SEO – Search Engine Optimization-is needed in optimizing your site. There are branding agencies, graphic design agencies and web design agencies who do this work –

to make your site visible and reach out to your buyer.

This way you increase the probability of your audience knowing about you. The search on the topic relates to your brand brings your site in the top 10 searches instantly.

If your brand promotion is done well, people will start searching for your brand as well. It’ll be far easier to rank for your brand than for a lot of other search terms.

Bright Pixel is the unique, creative web design agency in Pune that specializes in Branding, It has successfully developed for several client’s Corporate identity design/logos, web design, SEO and digital promotion in social media.

Be a Smart Pinner on Pinterest- Make Smarter Profits

1. Make your product a hero– offer the product promise-

Don’t beat around the bush in visuals and content- talk straight about your company and product is the hero.

2. Be different, yet relevant- that’s creative–

Make the entire presentation a breath of fresh air, different from the predictable, expected.

3. More visuals, apt content– One picture is worth a thousand words and more attracting, effective that to tell in text. However, the text is important to take the visual ahead.

4. know of the PIN APPEAL- The pin has to appeal psychologically, neuro-linguistically to the viewer’s senses- further telling the benefit of the product.

5. Let the content tell a story- Storytelling is heard, read by anyone in the age of 6 to 60- and the message is driven home- no matter what is the product.

6.Pin at a regular frequency- Don’t keep the pin unchanged for a longer time. Change it, let the viewer get addicted to looking forward to the new pin.

7. Plan the whole year’s pins- View the year in advance with the product marketing objectives. Keep the seasonality of the product in mind, specific offer days like valentine’s day, a new year, Xmas, anniversary day, e.g. Amazon anniversary sale- and devise pins accordingly.

8. Make value addition offers financial every quarter– Every company looks at growth as per the financial year, The fin. Year is in 4 quarters. Each quarter preview the possibilities of increasing the sales and devise offers accordingly they can be on multiple or single purchases, a sale for a span, or connecting to a specific event.

9. Devise a strategy to attract eyeballs– The strategy is to attract- create desire- tell benefit, evoke action. Every pin should have the power to stop, pull and make the viewer go for the product – or recall.

10. Don’t forget PIN SEO– Optimisation is needed for pins also like any other digital vehicle- hence key words are center stage for every pin.

11. Simplify- simplify- simplify– The entire pin has to tell the story in one go – do not puzzle the viewer, make it lucid yet intriguing.

12. Filter your audience and target in the pin- There is no point in making a generalized pin that attracts all- what’s the use if it is not relevant to 80% of the viewers who don’t need it- e.g. an aftershave lotion is needed by adult males- why attract women, children who are not buyers. Let the pin in the first go to reach the guys who want it- and tell them the benefit.

13. Pl makes it a pleasant experience– Let them not be serious and gloomy like some art films or festival films. Here we are selling dreams- a make-believe world. Pins are like TVCS or FM ads – they don’t have to depress you- after all, it is the new-age form of advertising- it has to raise your aspirations for a better, happier life.

14. Finally make it easy to shop- After you have won the heart of the viewer, he/she may want to buy the product. Make the link to purchase easy to reach.

Bright Pixel, a unique Pune based web and digital Design and Development Company in Pune, has a research based model that offers pins with a specific penetration and impact on the corresponding Target Group. The firm not only follows the above pointers to create effective pins but more that are in its media magic bag. To know more on this and other avenues of winning the buyer’s heart in the digital , internet world , do visit our blog section, on our website.

Happy, profitable pinning!

5 Powerful LinkedIn Marketing Tips

LinkedIn has definitely come a long way from its release in the year 2003. In just over two decades LinkedIn has spanned into a massive global social platform with many users. In its early days, LinkedIn was all about jobs and resumes but in today’s era, this platform has managed to walk beyond the shell of just jobs and resumes.

People share their views and opinions on various aspects on LinkedIn. They write and share microblogs, pictures, vital excerpts and much more. LinkedIn has morphed into a global business growth platform as it provides a tremendous opportunity for all kinds of ventures be it small businesses or big.

Just like Facebook Marketing, LinkedIn has also welcomed the world of advertising and now you can even generate leads by running paid ad campaigns on LinkedIn, all for a streamlined audience. The plus point here is, LinkedIn marketing is highly powerful and efficient.

Here are few powerful LinkedIn marketing tips that will surely help your business soar.

1. Create a Good Company Page

A well-equipped company page makes things easier for a brand. Your company page is one of your best assets to reach out to the right people in the LinkedIn world. Make sure you add all the valuable details of your company on the page to build a trust level amongst your audience. Be it the logo, the company size, the category, the posts or your website URL, all of it helps to generate traffic and build trust.

2. Indulge in Some Good Content

You must have heard it and read it a thousand times, ‘Content is the King!’, well that’s because it is and there are no two ways about it. The more you write and put it out there, the more you succeed in creating a strong position for you and your brand in the digital world. Try and provide value by adding some weight to the content, make it more relevant to the topic you are focusing on. Good content helps in retaining and engaging your audience.

3. Connect to Individuals

LinkedIn helps you search people who would be relevant and would be a great help to your venture or business in an extremely efficient manner. It is all about building a network at the end of the day. So, make sure you search for relevant people and make a connection by initiating talks.

4. Promote your Page and Posts

Just creating a credible page is not enough, promotions play an important role. Make sure you boost the content on your page and also make sure you optimize your LinkedIn page. You could add the ‘Follow’ button of your page on your email signature, blogs and website for more exposure.
You could run great ad campaigns on LinkedIn and hit the exact target audience as everything on this platform is very streamlined.

5. Use Hashtags, Image and Videos

Hashtags are a powerful tool on every social media platform and LinkedIn is no different. Using hashtags is a great way to be discovered by your target audience.

Visual content has a great appeal and attracts a larger crowd. Trying to give out your message using images and videos on your company page or your personal profile will definitely gather a lot of traction.

These were some of the simple yet powerful LinkedIn Marketing tips. We at Bright Pixel being one of the Best Digital Marketing company in Pune and also one of the efficient social media marketing company in Pune make sure that the marketing is done right by leveraging the social media platforms for the benefit of the brand. We also are one of the great SEO company in Pune.

Visit our website to know all about it…

How Important is a Logo To Your Brand

1. Grab Viewers Attention

Attention span are short these days – especially consumers.

As things stand, companies have about 2 seconds to convince customers that their products are worth any consideration.

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A logo can quickly ‘grab viewers’ attention and communicate a company’s core value in an interesting way. That short attention span you know, the one that causes consumer to judge your business by its appearance – can work to your advantages, if you have a solid logo to speak for your company.

2. Makes a Strong Impression

A logo is a company’s first Impression to consumers. If designed well, it can offence the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.

Your logo introduces your company – Graphic Designing & Printing Company in Pune as an authority in a professional space from the get-go.

3. Your Brand Identity

Successful branding is about telling a story that influence customers’ emotions – plain and simple.

And, while it’s true that logo design is only a part of a company brand, it serve as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

4. Visual = Memorable

Logos are a point of identification.The symbol that customers used to recognize your brand. Ideally, you want people to instantly connect the sight of your logo with the memory of what your company does–and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing, it triggers positive recall about your brand that the name of your company alone might not.

And, if we’re being honest, some of your audience will probably forget the name of your business, but they’ll immediately associate your logo with their memories of your brand.

5. Separates You From Competition

Dare to be different with your logo’s, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the one that’s committee to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background to their mission through the right icon or proper font.

Your logo is the forum to both convey your values and show consumer why you’re not like your competitors – you’re better.

6. Fosters Brand Loyalty

As your brand grows, your logo will become familiar to consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Once they like you, your customers will seek u out again and again–and your logo is the thing they’ll look for first.

7. Your Audience Expects It

Your logo is the first thing that audience will look for when they see any communications from your brand. It should be front and center of your marketing materials such as Logos, business cards, flyers, Brochures, Branding, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

So there you go! As you can see, you need a logo – it’s a vital part of building a successful brand.

To meet this need, Brands has created a feature-rich design suite devoted to building your logo and brand.

Our Bright Pixel Team can help you create a unique and effective Logo to represent your company’s best qualities.

Top 10 Best SEO Plugins & Tools for WordPress Website

Yoast SEO Plugin

It is one of the most downloaded WordPress plugin at all times. Yoast’s WordPress SEO is a comprehensive solution for all on-site SEO needs. It allows to add SEO title, meta description & meta keywords to each post and page of your site. You can also write custom title for your main site, archives, category & tag.

It allows setting the preferred sitemap, page title, Meta description & URL.

It has power to link the site with Google Webmaster console for the task of verification.
This Best SEO Plugins & Tool offers full SEO page analysis and provides the score to the page based on some of the focus keywords.
On the basis of color indicators, you can identify the page is SEO optimized or not.
This plugin is free and can be downloaded from the WordPress. The premium version can be taken from the official website of Yoast.

2. SEMrush

SEMRush is a tool that Pros use together analytics & insights from their competitor’s help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into competitor’s advertising strategies & more. SEMrush is paid subscription and is used by thousands of SEO professionals all over the world. It can provide an enormous wealth of data.

3. SEO Ultimate

This is another name in the list of Best SEO Plugins & Tool which is free to use and can be downloaded from a repository of WordPress. It is used for the task of complete on-page Search Engine Optimisation.

There is a tag rewriter feature that helps in editing title posts and helps in higher SEO ranking.
You can add a Meta description of posts, attachments, categories, and tags etc.
There is a features of internal linking through which you can create deep links.
You can create open graph data, homepage, user profiles etc with the help of open graph feature.

4. Google Keyword Planner

No one on the planet has more insights into what people are searching for the search giant Google.

Did you know that, you get your own keyword ideas from Google itself by using the Google Keyword Planner Tool.

This is a free tool offered to Google’s advertisers for free and anyone can use it. It’s main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers to choose right keywords by showing them an estimate of search volume, number of results, and difficulty level.

As a blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

5. The SEO framework

This is a free SEO plugin which has the ability to provide SEO solution that is best for any WordPress site. To look for a reliable SEO solution, this is one of the Best SEO Plugins and tool.

This plugin has the feature of supporting bbPress & WooCommerce etc.
There is a SEO solution which is beginner friendly.
In order to prevent duplicate content, it creates canonical URL with domain mapping.
You can create open graph images according to the requirements of users.

6. SEO Squirrl

Another name in the list of Best SEO Plugin and tool is SEO Squirrly. This tool is actually for the beginners who do not have much knowledge about the SEO. You can create high-quality content which is user-friendly.

You can get copyright free images with using this plugin.
With just a few clicks, you can focus on e-commerce SEO strategy.
You can decide how your website will look on Google with the help of JSON-LD structure & the snippet of squirrly.
You will get email alerts in case of any attention is required on the site.

7. GT-Matrix

GTMetrix is one of the tool that we have found ourselves using more and more to get detailed reports about our site’s performance. It is a free tool that analyzes your page’s speed using Google Page Speed

8. Broken link checker

This WordPress plugin helps to check any broken links on the blog or the website. If it finds any, you get a quick notification. Once installed, this plugin will start the task by analyzing the post and other website content to get links. Then it checks if all the links are working properly.

Along with the broken links, this plugin helps to detect the missing images, redirects, and links that are not working.
You will get an email or a notification on dashboard in case of any findings.
It prevents the search engine to follow any of the broken links.
From the plugin page, broken links can be directly edited.

9. WordPress Ping Optimizer

Whenever a new post is published on the website, WordPress has internal feature of service ping. The services that have to ping can be added in the dashboard on the setting page.

This optimizer helps to prevent the blog from getting marked as a ping spammer.

10. WooCommerce

This is an all in one SEO pack which is one of the Best SEO Plugin and tool. You will be able to see an all in one SEO pack dialog box that appears on the edit products or products screen in WooCommerce.

It is very easy and simple to use
You can edit & organize meta information of all in one SEO pack

11. Simple 301 redirects

This is another Best SEO Plugin which is a free plugin. It is designed in order to provide you with some simple strategies of redirecting a request from one page to another page on the website.

You get an easier way to redirect the request to other pages.
You can set up 301 redirects from the older page to new page..

These are some of the Best SEO Plugin and tools that can be used in the year 2018-19 for the WordPress E-commerce Websites.

10 Ways To Grow Your Business With Facebook

Every day, Facebook helps hundreds of thousands of small businesses around the world to achieve their goals. Here are ten ways you can grow your business with Social Media Marketing, starting today.

1. Start the conversation

Firstly it should be consistently done by using the findings of the analysis of the brand brief. The initial phase can be one full year. Start the conversation and find out. Not only is engagement proven to make customers more likely to buy, it also helps brands build up a loyal community, keeping you in touch with what people think, want and buy

2. Motivate people

Want people to follow your Page or buy your product? Give them a good reason to take action. Competitions and offers can help businesses reach wider audiences and gain new customers—often within a short period of time.

3. Make your customers part of your story

Happy customers are your ultimate business asset. By encouraging customers to share their feedback on your products and services, not only do you deepen engagement and build trust, you’ll also have the opportunity to reach wider audiences.

4. Make customer service your thing

Great service sets businesses apart from the crowd and keeps customers loyal. Pages messaging is a quick and easy way to answer queries and stay in touch with customers. Visit your Page admin to set your query response time, which lets Page visitors know how quickly you typically answer queries.

5. Give video a try

With around 8 billion video views on Facebook daily, it’s clear that video is winning in the engagement stakes. Don’t be put off by big brands’ high budget productions, though; home-grown video can work just as well.

6. Use Insights to understand what works

Available to every Page is a whole treasure trove of valuable information, in the form of Insights. Here you can find out who’s looking at your Page, when and how. You can also see which types of content they engage with most, so that you can figure out what’s working best. Insights are also handy when you’re using Facebook Ads, because they can help you decide on relevant target audiences and match up Ad copy and creative according to what interests those audiences most.

7. Promote relevant content with target audiences

The second type is adding a creativity by covering the point of interest of the consumer- establishing a channel of communication between the brand and the viewer.

8. Find new audiences

A loyal following is a great starting point for growth. You can find and reach new audiences who are exactly like the kinds of people who are already your customers. This makes advertising on Facebook less of a guessing game—and way more cost effective than traditional channels.

9. Turn fans into customers

Thanks to new Ad options and formats, it’s now even easier than ever to turn Page fans and website visitors into customers. Many small businesses have found success with Carousel Ads that allow a selection of products to be shown at once. For more inspiration and tips to get Facebook working for your business.

What is Inbound Marketing and Outbound Marketing

What is Inbound Marketing and Outbound Marketing

To get information about Inbound and outbound marketing we have to first understand what is marketing. Marketing is a processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Definition of Marketing Research

Marketing research is the main function of marketing. Market research the function that links or connect the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate Digital marketing actions; monitor all marketing performance; and improve understanding of marketing as a process. Marketing research specifies or suggest the all and total information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications.

Two types of Marketing

Outbound marketing refers to any type of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is different or totally opposite of inbound marketing, where the customers find you when they need you. Outbound marketing include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam. Many times Outbound marketing we cannot track like inbound marketing basically it is hard to track generally harder to track and less profitable than inbound marketing, yet ironically, organizations spend as much as 90% of their marketing budgets on outbound marketing.

Inbound marketing is a best strategy that uses or utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.
Totally opposite to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

Inbound marketing is the right investment or a correct option for small businesses

1. The Price of Inbound vs. Outbound

Outbound marketing is a very expensive endeavour. The average cost per lead in India is significantly less when using inbound marketing strategies.

In outbound marketing is often involves printing and mailing materials costs. Also spreading your message through television, radio or other media, making it out of reach for smaller businesses. Inbound marketing is cheap in cost and anyone with the right skills can do it. You can create your website and blog with content that is targeted to your primary market or niche and with a good content marketing strategy, you can attract your niche audience to you. People do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. Social media is a relatively or comparatively inexpensive way to find your target market compared to traditional advertising and print media. As per survey companies are relying more on Social Media, Blogging, Email Marketing and SEO for lead generation than traditional, outbound marketing.

2. It Offers Better Two-Way Communication

The Most important advantage of inbound marketing is that it’s a form of two-way communication where the customer interacts with the business in a dialog. A great example of a successful inbound marketing campaign that illustrated this beautifully is the Narendra Modi 2019 Pry minister Election campaign which was hammer by social media post to engage, motivate and respond to voter’s needs.

3. People Won’t Tune out your messages. Period!

Outbound marketing means putting or showing your message in front of people whether they want to hear/ see it or not. As a result, its techniques are often intrusive and annoying. Inbound marketing puts your message in front of your target market people and if you present the right content marketing strategy, they will be show by their own curiosity to see what you have to offer.

4. Inbound Marketing for Non-Marketers

Inbound marketing doesn’t feel like marketing. Direct mail or cold calling takes a certain amount of aggressiveness and sales skill. With inbound marketing, you provide valuable content like whitepapers, info graphics and blog posts that help attract your ideal customer. This type of selling is not “selling” in the traditional way, so it’s more appealing to those who hate the image of the pushy salesman and may feel uncomfortable pushing their message.

Inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

So here we are introducing “Bright pixel “company who works in both inbound marketing and Outbound Marketing. For more details please visit our Website